SlideShare Send Tracker Lets You See How Customers Interact With Presentations |  |
- SlideShare Send Tracker Lets You See How Customers Interact With Presentations
- 6 Statistics That Influence Your Mix of Media, Marketing and Mingling
- Books You Won’t Want to Miss in the 2013 Small Business Book Awards
| SlideShare Send Tracker Lets You See How Customers Interact With Presentations Posted: 17 Feb 2013 11:00 AM PST SlideShare, an online community for creating and sharing visual presentations, recently announced a new tool called Send Tracker, which allows SlideShare Pro users to gain insights about how people viewed and interacted with the presentation. After creating a slideshow and distributing it to potential customers, you can see if and when they opened it, which slides they viewed and how long they engaged with each slide. With this information, SlideShare hopes to help marketing and sales professionals better understand their customers by learning what content is most relevant to them and which potential leads might be worth pursuing.
Ross Mayfield, Director of Business Development for SlideShare said:
The photo above shows an analytics page where SlideShare Pro users can view a user's interaction with a presentation, including when they opened it, total views, and how long they spent looking at each slide. So for salespeople or other marketing professionals, a tool like Send Tracker could take some of the guesswork out of contacting prospects. Not only will they know which potential customers view content, but they can see which parts most resonated with them so that they can take it into account when creating future presentations. SlideShare was founded in 2006 and is headquartered in San Francisco, with an additional office in New Delhi. The site currently gets about 51.6 million visitors and 159 million page views per month. SlideShare Pro plans start at $19 per month and include advanced features like lead collection and analytics. SlideShare also offers a free basic plan that allows users to simply create and share presentations. Send Tracker is available to Pro users at no additional charge. The post SlideShare Send Tracker Lets You See How Customers Interact With Presentations appeared first on Small Business Trends. |
| 6 Statistics That Influence Your Mix of Media, Marketing and Mingling Posted: 17 Feb 2013 08:00 AM PST Given that we live, work and play in two worlds, in-person and online, finding your best mix of media, marketing and mingling can influence meeting the right people, joining the best communities, getting involved with them and communicating to them. We know the benefits and value of networking with people in person, but some compelling trends and statistics emerged in 2012 that were shared in an infographic titled, “100 Social Networking Statistics and Facts for 2012” created by Creotivo:
[Click Image for Full Version] Below are 6 statistics that appear to influence your mix of media, marketing and mingling:
My recent relocation to the Tampa Bay area had many moving parts. Since I was familiar with the area and knew people in business, I decided to network people instead of events, feeling that they would naturally lead me to others. And this approach is working. I not only picked up the phone, but used LinkedIn, Facebook and Twitter prior to moving to connect with people and ask if they could make some introductions for me. Once I was moved, I joined a chamber, a business networking group, an arts facility and the local cycling club. I put these communities in place so I could meet a diverse mix of local people who share many of my interests. A question that comes up often is, “What do you do?” When it does, I lead with my career story, which allows me to be more personal with people. The “story” of your story is a great connector. Social Media Makes Connecting Easier and is Possible Every Day Locally as well as far and wide, it allows us to find and build communities of like minded and spirited people fairly quickly. Less is actually more. A smaller group of more targeted connections is far more valuable than a huge group of followers who are really just numbers on a list. The best way of determining what media’s are right for you is to observe what others are doing who are engaging you. Ask, survey and tap your community to find out what is working best for them. LinkedIn, Facebook and Twitter are my big three. But use what works for you, your business, your customers and your industry. Use Content Marketing by Making Your Content About Helping Others We all have something to offer and we should be sharing it often and freely. This is the best way to educate people about who we are, what we do and how we can solve problems. People drive their businesses today so getting out front via content marketing is not a bad thing or an ego thing as long the intent is to serve others and not always be selling. Celebrate results, the impact of what you do, what you have learned and how it has and can benefit others. When you market the results up front not the product or service, it demonstrates how you solve problems. That, ultimately, is your best sales story. Mingle Through Purposeful Networking, Groups and a Commitment to Get Involved This can yield big dividends. Networking has always had a prominence in growing personal and professional connections and reputation. Interacting, connecting and gathering socially in person is the most natural thing we do. Networking in person always takes priority, but your online communication platforms support, solidify and grow your relationships in between those times. In person and online networking are now interdependent and mutually beneficial. Finding that perfect mix of media, marketing and mingling is how we make ourselves stand out, claim our space and build loyal communities and customers. These 7 common sense tips for networking are great reminders of just how easy this can be. What influences your best mix of media, personal marketing and mingling? Stats Photo via Shutterstock The post 6 Statistics That Influence Your Mix of Media, Marketing and Mingling appeared first on Small Business Trends. |
| Books You Won’t Want to Miss in the 2013 Small Business Book Awards Posted: 17 Feb 2013 06:15 AM PST For those of you who haven’t noticed — the 2013 Small Business Book Awards are underway! Nominations for the best business books of 2012 are pouring in daily. If you haven’t nominated your favorite book, you have through Sunday March 3, 2013 to get your nominations in. Nominating a book is really easy. Head over to the nomination page. Tell us about the book you are nominating and what’s in the book that a small business owner would value. It takes just a few minutes. To get you started, I’ve created a list of some of my favorite books of the year. When I thought about which books to pick, I thought about the books I read and reviewed as Book Editor here at Small Business Trends, that didn't just teach me something, but changed how I look at and run my business. So Good they Can't Ignore You by Cal Newport
This book transformed how I live my life and do my work. So Good They Can't Ignore You introduced me to the idea of "craftsmanship" in every element of my work. Now, instead of moaning and rolling my eyes at feedback, I embrace it because I know it's going to help me improve my product and my skills. Pumpkin Plan by Mike Michalowicz (@ToiletPaperEntrepreneur)
I laughed out loud through the bulk of the book because Mike is just so ridiculously funny, but there are many, many words of wisdom around how to build and run a successful business – for any sized business. Digital Dollar by Joe Wozny
And believe me – it's not fluffy and feel good. It's practical, down-in-the-trenches-this-is-how-the-Internet-works kind of stuff. There are many books about social media and Internet marketing, but Digital Dollar is about actually doing what it takes to get the job done. iPhone Millionaire by Michael Rosenblum (@Rosenblumtv)
You are NOT getting away from video my friends. And believe me when I tell you – this is a message for ME as much as it is to YOU. You MUST do video. I've been saying this for years and haven't done it. I have my reasons – and I'm sure you have good ones too; the least of which will be how to shoot good video. You might think you're hung up on the technology, believe me – you aren't. Read this book, shoot better video, hire someone to edit it. Easy Peasy. Brand Advocates by Bob Fuggetta (@robfuggetta)
Now it’s your turn! What are your favorite business books for 2012? Nomination FAQs Now for some details about nominating. (1) First, you ask, what’s the nomination fee? The answer is: ZERO. That’s right — it costs nothing to nominate. (2) How can Small Business Trends afford to run an awards without fees, you ask? It’s thanks to the generous support of Namecheap, an ICANN-accredited domain registrar. Presenting this year’s Awards is yet one more way that Namecheap is supporting the small business community. So if you want to thank anyone for this awesome opportunity to discover new books and share your likes, be sure to thank Namecheap. (3) Can I nominate my own book or book app (remember, there’s a “resources” category this year, too)? YES! Anyone can nominate – we don’t care who submits the nomination. The whole idea behind a community awards is that the ENTIRE community gets to participate. Book lovers, authors, publishers, book app developers, fans — head over to the 2013 Small Business Book Awards site, and — NOMINATE away! The post Books You Won’t Want to Miss in the 2013 Small Business Book Awards appeared first on Small Business Trends. |
How many times can I say "LOVED this book?" — not enough when it comes to this one.
I'm a big Toilet Entrepreneur fan and if you're a small business that hasn't discovered this community, definitely check it out. Their Pied Piper is Mike Michalowicz, who wrote the original book, Toilet Paper Entrepreneur that started this community and has now released Pumpkin Plan.
Digital Dollar felt like having someone who knows, gets and understands social media channels walk up to me, grab me by the collar and tell me what it takes to get the job done.
I'd say this has GOT to be my DIYMarketers book of the year. It's got all the things we DIY'ers love. It's short, it's fun to read and each page is a guide to how to do video right.
This is another book I'm completely nuts about because the message is simple, the process is free and the results are INSANE! The main principle of the book is that you have thousands of invisible salespeople who work for your company – FOR FREE! Yes, these people are out there talking enthusiastically about your business every day on your behalf and you pay them – NOTHING. They are brand advocates. They are insanely loyal to your company, your product or service and brand and they love sharing it with others. Brand Advocates will teach you how to leverage their enthusiasm to generate sales.| You are subscribed to email updates from Small Business Trends To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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