Attend One of These Entrepreneurial Events in Spring 2013 |  |
- Attend One of These Entrepreneurial Events in Spring 2013
- Batchbook and HootSuite Integration: View Social Media Activity and Customer Contacts Together
- Read The Athena Doctrine to Prepare Yourself for What’s Coming
| Attend One of These Entrepreneurial Events in Spring 2013 Posted: 23 Feb 2013 12:48 PM PST Looking for an event to attend, to open up your mind and learn about something new to help your business? Want to find an event to send your staff to attend? How about attending an event to connect with and meet new people, to expand your networking circles? Then look no further than our-hand curated list of entrepreneurial events for Spring 2012, below: * * * * *
SingleFeed and mShopper are offering advice on how ecommerce retailers can reach more online & mobile shoppers, including: Up-to-the-minute trends in mobile shopping.
Learn how Fortune 500 Corporations are using crowdsourcing to out-innovate, out-process, & out-engage their competition. Companies like GE, Microsoft, Walmart, eBay & many others. Produced by the leading voices in crowdsourcing, David Bratvold and Daily Crowdsource, Crowdoplis was created to show both corporate leaders and small businesses that crowdsourcing is replacing outsourcing to translate millions of words in mere minutes, invent products that sell out before any costs are incurred, and create national award winning TV commercials for $20.
1. Give your Email Programs a Dynamic Boost with Customer Data
Led by Tory Johnson, the jam-packed, high-energy two-day event enables you to experience big breakthroughs in your business and yourself. This two day conference arms current and aspiring small business owners with the tools, strategies and support to make more money now.
The landscape of search and search engine marketing changes constantly.
Here’s a chance for readers in Southern California to join Seth for an evening presentation and Q&A focused on his new book, The Icarus Deception. The presentation runs from 6:30 to 8 pm, and limited to the first 1000 people who sign up. Doors open at 5 pm for networking and a book signing, and the organizers will alert attendees about exclusive post-event opportunities as well.
BlogHer Entrepreneurs ’13 is BlogHer’s third annual event designed for women who want to start something, whether their goal is to strike out on their own with a brilliant idea, or to bring an entrepreneurial approach to innovation within a company.
As the leading conference of its kind, Confab: The Content Strategy Conference brings together professionals everywhere who realize the value of content. User experience. Marketing. IT. Business management. This is one big party for content-loving folks who value smart thinking, voracious learning, and constant improvement in the workplace and beyond.
InfusionCon is a must-attend event for all Infusionsoft customers. There are a variety of sessions geared towards business owners, marketing and sales strategists, developers, administrators and more. Session topics cover a diverse range of topics relevant to small businesses, including Infusionsoft training, marketing strategy, social media, company culture, business management, automation, branding, copywriting, affiliate marketing and more.
Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner.
Web.com will be traveling to cities near you during 2013, in partnership with SCORE, for 2-hour sessions designed to help local small businesses learn how to successfully market their businesses online. Various dates and cities during the year. Sessions are free.
Inc. GROWCO Inc. created GROWCO, a three-day conference, for business leaders who want brass tacks advice to achieve the next level of growth. GROWCO speakers include founders and CEOs of fast-growing companies, icons in the business community, and authors of definitive business tomes. Learn how to develop a vision, manage a team, create a brand, get the most for your marketing dollar, connect with customers, close deals, and find capital.
The U.S. Chamber of Commerce's annual event will allow you to access the experience and perspective of hundreds of small business owners facing the same challenges you face and get the tools, strategies, and best practices to compete successfully in today's rapidly changing business environment. You will boost your impact with ideas from successful entrepreneurs, corporate leaders, top caliber keynoters, and chamber executives.
SOBCon is a 2-day interactive business "think tank" that moves ideas to action. During the conference, attendees increase their business IQ in an engaging and positive learning environment. They take away an actionable and measurable business plan, along with invaluable business strategies and skills, increased confidence, and a network of connections to drive their companies forward. This year’s Chicago theme is “The Customer Centered Business” – talking and masterminding about strategies that will engage your customers and grow your business.
The Black Enterprise Entrepreneurs Conference + Expo attracts more than 1,200 attendees annually. Entrepreneurs from all over the country come together to take in everything the conference has to offer—from informative sessions, high-powered speakers, networking opportunities, to essential tools for emerging and established entrepreneurs. As the country's premier business conference and networking event for African American entrepreneurs, corporate executives, and professionals, The Black Enterprise Entrepreneurs Conference is the only venue where leaders of the nation's largest black-owned businesses gather at one place, one time, and with one purpose.
National Small Business Week 2012 is a two and a half day conference in Washington, D.C. focusing on small business accomplishments, including disaster recovery, procurement and entrepreneurial success.
The Small Business Expo Small Business Expo is a nation-wide B2B tradeshow, conference and networking event for small business owners. Business owners browse the exhibition hall filled with exhibitors showcasing products and services to help their businesses grow, attend small business workshops, seminars and meet-ups, and network with others in various areas, including speed networking areas.
Since 2008, Internet Week has taken place all over the city, thanks to our many partners hosting diverse events in different locations.The result is a critical mass of web-focused events that raises the profile of NYC’s industry as a whole, as well as the partners who participate.
During this three day conference within the HOW Design Live Conference, Veteran freelancers and expert consultants will arm you with all the practical information you need to set goals for growth—and give you the confidence and information you need to achieve them.
Started in 2008 by former UK Prime Minister Gordon Brown and Carl Schramm, the president and CEO of the Ewing Marion Kauffman Foundation, GEW is a series of international events meant to inspire people around the world to explore their entrepreneurial potential. GEW also aims to connect innovators with mentors and investors — making it an ideal setting for young treps to establish their startups and ideas.
To find more small business events, contests and awards, visit the Small Business Events Calendar. If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included. Brought to you as a community service by Small Business Trends and Smallbiztechnology.com. The post Attend One of These Entrepreneurial Events in Spring 2013 appeared first on Small Business Trends. |
| Batchbook and HootSuite Integration: View Social Media Activity and Customer Contacts Together Posted: 23 Feb 2013 10:15 AM PST Ever feel as if all your social media interactions with customers are in one universe, and all your customer contact information is in an alternate universe — never to come together? Batchbook doesn’t think that is a good way for businesses to work. The company just announced a new integration with HootSuite, aiming to let you to see contact information and social media interactions with your clients, in one spot. Batchbook is a customer relationship management (CRM) system designed for small businesses to manage their contact information with customers and clients. Like other new breeds of CRM applications, the company terms itself “social CRM.” That means, Batchbook recognizes that interactions today with customers may involve a social element. A client may have connected with one of your key staff on LinkedIn, and expects you to be aware of that. If you’ve had a conversation with the client on Twitter, you are going to want to know that the next time you communicate. And so on. How the Integration Works According to Batchbook, the benefit of the integration with HootSuite is that your business will get more insights into social activity with clients and other important stakeholder contacts. It you’re a HootSuite user, you can use it to update and monitor social media accounts. You’ll now also be able to see customer contact information from the Batchbook CRM system within the HootSuite dashboard, and interact with the Batchbook system there.
The image above shows a Batchbook contact page on the left and a corresponding HootSuite dashboard on the right. The Batchbook app is available in HootSuite's app directory. Once you add the app, you can edit contact details from your Batchbook account directly from within the HootSuite dashboard. You can even add tweets or Facebook posts from HootSuite into your Batchbook records. Need to find contact details for a client who just mentioned your business in a tweet? Want to find the last interaction you had with a customer who recently posted a question on your business's Facebook wall? Those kinds of activities are now something you can do in one spot. The advantage, according to Batchbook's CEO Pamela O'Hara, is that your team will have more context for customer interactions. Your team then can make communications more personalized. In turn, customers are more likely to feel that they are actually being heard, instead of just receiving a canned response. An Industry in Transition: Customers EXPECT You to Know All InteractionsBatchbook is not the only provider moving toward bringing together various types of customer communications — social media, email marketing, and contact records — into one place. Over the past 24 months we’ve seen a number of mergers/acquisitions, partnerships and product enhancements announced among providers in the email marketing, CRM and social media tools space. The line between such tools is blurring. It’s no coincidence. The end customer is changing his/her/its behavior. Businesses have to respond. Simply put, today some customers expect to interact with companies on social media. For instance, customers are getting used to using Twitter as a way to raise customer service questions. Socially-aware businesses recognize that to serve their customers properly, they need quick access to the entire picture — not just one slice of the interactions. Data marooned by itself in other systems doesn’t help. So why did Batchbook choose to integrate with HootSuite and not simply re-create that functionality in Batchbook? For one thing, it’s hard to pull users away from tools they already know and love. HootSuite has 5+ million users worldwide and is already popular with small businesses. Notes O'Hara:
O'Hara added that Batchbook will consider a partnership with any app or tool that can help businesses engage in more personal conversations with customers and other contacts. Batchbook, which is based in Providence, Rhode Island, first launched 2006. It currently has tens of thousands of active accounts. The post Batchbook and HootSuite Integration: View Social Media Activity and Customer Contacts Together appeared first on Small Business Trends. |
| Read The Athena Doctrine to Prepare Yourself for What’s Coming Posted: 23 Feb 2013 06:00 AM PST
We seriously talk about how a women's business and management style might impact the course of world events. At some point the conversations wanes and we all stop talking about it or just laugh it off as if something like that might not ever happen and if it does – we won't be around to see it. But it looks like we may have been wrong. I received an advance copy of a very interesting book about a month ago called The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future by John Gerzema (@johngerzema) and Michael D'Antonio. This is one of those books where a couple of skilled researchers and writers get together, do a HUGE research project and then write a book about the results. Personally, I love these kinds of books. Maybe it's because I have a research background, but hate reading dry reports or maybe, in this case, I can actually start visualizing myself ruling the world. In either case, I think BOTH men and women will enjoy reading this book and seeing how our worldwide culture is shifting into a new set of valued characteristics and behaviors. But First… The Numbers The book begins with a summary of some numbers. I'm going to share these with you because as soon as you see them – you'll want to see and understand more of what's behind them. A little bit about the numbers and where they come from, just so you don't think this is a skewed or small population – 64,000 people (men and women) were surveyed across thirteen nations. What's interesting is that the authors have included a variety of cultures; Western, Eastern, Middle Eastern – and several in between to get to these numbers:
These are just the big numbers. What gets really interesting is when you see that it isn't just women answering – it's men. And overall, the trend is consistent worldwide. A Change is Coming The authors agree that a shift is certainly underway across the world toward characteristics that have traditionally (and this is a key word) been perceived as feminine. That's not to say that men don't have these characteristics – it's to say that humans perceive these characteristics as being feminine. The study also showed that those organizations and countries who espouse these characteristics have been more "successful" more "happy." Who Are These Brave Authors? I say that these authors are brave slightly tongue-in-cheek. All they did was do a survey and report the results. But part of me thinks that if this book got any wide acclaim – that it might start a worldwide riot – if not a few heated debates among spouses and co-workers. John Gerzema is a pioneer in using data to identify social change and help companies adapt to new demands. You've seen his work before; namely the books The Brand Bubble and Spend Shift. Michael D'Antonio is the Pulitzer Prize winning author and co-author of Spend Shift. As you can see, they've written several books that describe shifts and changes in our culture that could make an impact on how we do business. Is This a Book Worth Reading? Are You Kidding? I suppose you can say that if I took the time to read and tell you about this book – OF COURSE – it's worth reading. More than that, I think The Athena Doctrine contains relevant, important research data that all of us will have to incorporate into our future strategic planning and especially our future hiring decisions. This book will tell you what attributes to look for as you start building a team and what traits your customers will value most. Read The Athena Doctrine to prepare yourself for what's to come in business. The Athena Doctrine Photo via Amazon The post Read The Athena Doctrine to Prepare Yourself for What’s Coming appeared first on Small Business Trends. |
April 7-9, 2013, San Diego, CA
Various locations and dates in 2013 including:
May 16 – New York
Whenever I'm in a room of business women, somehow the conversations always turns to women ruling the world.| You are subscribed to email updates from Small Business Trends To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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