Attend One of These Small Business Events for Education and Networking |
- Attend One of These Small Business Events for Education and Networking
- Ontraport CRM System Helps Small Businesses Manage Technology
- The Art of Strategic Interviewing Raises Human Resources to a Great Art
Attend One of These Small Business Events for Education and Networking Posted: 09 Feb 2013 02:42 PM PST Check out these interesting and educational events – ideal for networking and making contacts, too. Sign up yourself or send one of your staff. * * * * *
Word of Mouth Marketing Fest 2013 WOMMfest is a coast to coast event celebrating the first ever National Word of Mouth Marketing Day. Anchor events will take place in Atlanta, Chicago and Seattle, with smaller local celebrations by Word Of Mouth Marketing Association members nationwide. Transform Your Sales Culture
Crowdopolis New York 2013 Learn how Fortune 500 Corporations are using crowdsourcing to out-innovate, out-process, & out-engage their competition. Companies like GE, Microsoft, Walmart, eBay & many others. Produced by the leading voices in crowdsourcing, David Bratvold and Daily Crowdsource, Crowdoplis was created to show both corporate leaders and small businesses that crowdsourcing is replacing outsourcing to translate millions of words in mere minutes, invent products that sell out before any costs are incurred, and create national award winning TV commercials for $20. Digital Marketing World: B2C & Retail Marketing 1. Give your Email Programs a Dynamic Boost with Customer Data Spark & Hustle 2013 Tour Led by Tory Johnson, the jam-packed, high-energy two-day event enables you to experience big breakthroughs in your business and yourself. This two day conference arms current and aspiring small business owners with the tools, strategies and support to make more money now. SMX West The landscape of search and search engine marketing changes constantly. BlogHer Entrepreneurs 2013 BlogHer Entrepreneurs ’13 is BlogHer’s third annual event designed for women who want to start something, whether their goal is to strike out on their own with a brilliant idea, or to bring an entrepreneurial approach to innovation within a company. CONFAB 2013 As the leading conference of its kind, Confab: The Content Strategy Conference brings together professionals everywhere who realize the value of content. User experience. Marketing. IT. Business management. This is one big party for content-loving folks who value smart thinking, voracious learning, and constant improvement in the workplace and beyond. InfusionCon 2013 InfusionCon is a must-attend event for all Infusionsoft customers. There are a variety of sessions geared towards business owners, marketing and sales strategists, developers, administrators and more. Session topics cover a diverse range of topics relevant to small businesses, including Infusionsoft training, marketing strategy, social media, company culture, business management, automation, branding, copywriting, affiliate marketing and more. April 7-9, 2013, San Diego, CA Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. Various locations and dates in 2013 including: Web.com will be traveling to cities near you during 2013, in partnership with SCORE, for 2-hour sessions designed to help local small businesses learn how to successfully market their businesses online. Various dates and cities during the year. Sessions are free. Inc. GROWCO
America’s Small Business Summit The U.S. Chamber of Commerce's annual event will allow you to access the experience and perspective of hundreds of small business owners facing the same challenges you face and get the tools, strategies, and best practices to compete successfully in today's rapidly changing business environment. You will boost your impact with ideas from successful entrepreneurs, corporate leaders, top caliber keynoters, and chamber executives. SOBCon Chicago 2013 SOBCon is a 2-day interactive business "think tank" that moves ideas to action. During the conference, attendees increase their business IQ in an engaging and positive learning environment. They take away an actionable and measurable business plan, along with invaluable business strategies and skills, increased confidence, and a network of connections to drive their companies forward. This year’s Chicago theme is “The Customer Centered Business” – talking and masterminding about strategies that will engage your customers and grow your business. 2013 Black Enterprise Entrepreneurs Conference + Expo The Black Enterprise Entrepreneurs Conference + Expo attracts more than 1,200 attendees annually. Entrepreneurs from all over the country come together to take in everything the conference has to offer—from informative sessions, high-powered speakers, networking opportunities, to essential tools for emerging and established entrepreneurs. As the country's premier business conference and networking event for African American entrepreneurs, corporate executives, and professionals, The Black Enterprise Entrepreneurs Conference is the only venue where leaders of the nation's largest black-owned businesses gather at one place, one time, and with one purpose. src=”http://smallbiztrends.com/wp-content/uploads/2009/10/1red-horizontal-rule.png” width=”498″ height=”2″ /> The Small Business Expo Small Business Expo is a nation-wide B2B tradeshow, conference and networking event for small business owners. Business owners browse the exhibition hall filled with exhibitors showcasing products and services to help their businesses grow, attend small business workshops, seminars and meet-ups, and network with others in various areas, including speed networking areas. Internet Week New York Since 2008, Internet Week has taken place all over the city, thanks to our many partners hosting diverse events in different locations.The result is a critical mass of web-focused events that raises the profile of NYC’s industry as a whole, as well as the partners who participate. Creative Freelancer conference During this three day conference within the HOW Design Live Conference, Veteran freelancers and expert consultants will arm you with all the practical information you need to set goals for growth—and give you the confidence and information you need to achieve them. To find more small business events, contests and awards, visit the Small Business Events Calendar. If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included. Brought to you as a community service by Small Business Trends and Smallbiztechnology.com. The post Attend One of These Small Business Events for Education and Networking appeared first on Small Business Trends. |
Ontraport CRM System Helps Small Businesses Manage Technology Posted: 09 Feb 2013 11:00 AM PST There are so many different technological systems involved in running a business: payment systems, order management, email systems, marketing, ecommerce and so much more. And while all of these technologies are meant to make running a business easier, putting them all together can have the opposite effect. Business and marketing automation provider Ontraport recently announced the launch of its new platform, which is intended to help small businesses and entrepreneurs manage all the technology needed to run a successful business. Said Landon Ray, Ontraport's CEO:
Ray said that Ontraport solves this problem by creating a platform that scales with businesses as they grow. The CRM system includes several integrated tools to tackle tasks like content management, lead tracking, marketing automation, billing management, online payments and more. The overall goal is to consolidate as many business functions as possible into one platform and then automate them to save time and money. For example, businesses can import customer lists into Ontraport's system and then add new contacts as necessary. The system allows users to not only keep a running list of customers, but also track interactions such as ingoing and outgoing email, purchases, and website visits. The photo above shows an example of a customer overview within Ontraport. Previously, Ontraport offered a system called Office Autopilot, which offered many of the same features and abilities. But the new Ontraport system has been redesigned and rebranded. To date, Ontraport's automation systems have been used by about 4,000 small and mid-sized businesses around the world. The company first launched in 2006, and the team of 40 is based in Santa Barbara, California. The post Ontraport CRM System Helps Small Businesses Manage Technology appeared first on Small Business Trends. |
The Art of Strategic Interviewing Raises Human Resources to a Great Art Posted: 09 Feb 2013 06:00 AM PST Tony Hsieh, Founder of Zappos, shared on an Inc. post to what degree cultural fit plays in a new hire. Zappos will not hire people who are not great at their culture. A separate human resources interview focuses on cultural fit, and 50% of the performance review is about whether you are inspiring your team. Well, when you are a small business owner, you may not feel as though you and your business needs fit entirely into Zappo's shoes. But many businesses will face a daunting task to select that crucial first hire. A book by human resources strategist William E. Miller covers the basics to make that task a bit easier. Called The Art of Strategic Interviewing, Miller’s book caught my eye online while browsing publications from Paramount, a small publisher in New York. So I asked for a review copy. The book's topic sticks in my mind because of what is happening within digital measurement – and in a number of industries in general. Many companies complain about the lack of qualified employees. But some of the lack in finding employees may lie in how the search is framed – such as the ideas suggested in Jamiliah Warner’s post, “Write Better Job Descriptions and Build A Stronger Team.” A Different Interview Framework Moreover if the skills in many industries are being upended, shouldn't the strategy to interview shift as well? Miller notes that a too narrow search is problematic:
Fortunately Miller notes what business should do to attract and retain happy, skilled employees. Miller explains what human resource managers should be looking for in candidates within an interview framework. A small startup that has funding is a great audience for this book, but some of the ideas can help a small business that is not VC-funded as well. For interviews it means getting deeper about why a hire is needed:
Know when a Behavioral Event Makes Sense Interviewees may want to read this book to evaluate their own expectations as well. When Miller notes behaviorioral events, he summarizes a description that people should convey when interviewing or even seeing recommendations in LinkedIn. It's about stating what outcomes within your background occur. Read the following to learn more about those outcomes, which Miller calls a behavior event:
Miller goes on to give an interview framework to access the honesty of a given answer:
Miller also shares red flags, such as when a potential hire accepts lower pay:
The book is small and can compliment other human resource books such as Dive In and Your Career Game. These books contain slightly different topics, but combined they can offer some human resources perspective on each other. For the best perspective to prevent hiring churn, I am sure The Art of Strategic Interviewing will get you and your team talking about the best ways to hire new talent. For businesses regardless of industry, hiring is an art that will truly appreciate over time. The post The Art of Strategic Interviewing Raises Human Resources to a Great Art appeared first on Small Business Trends. |
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