Sunday, February 10, 2013

Attend One of These Small Business Events for Education and Networking

Attend One of These Small Business Events for Education and Networking

Link to Small Business Trends

Attend One of These Small Business Events for Education and Networking

Posted: 09 Feb 2013 02:42 PM PST

Check out these interesting and educational events – ideal for networking and making contacts, too.  Sign up yourself or send one of your staff.

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wommfestWord of Mouth Marketing Fest 2013
February 19, 3013, Seattle, Atlanta, Chicago

WOMMfest is a coast to coast event celebrating the first ever National Word of Mouth Marketing Day. Anchor events will take place in Atlanta, Chicago and Seattle, with smaller local celebrations by Word Of Mouth Marketing Association members nationwide.

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transformTransform Your Sales Culture
February 27, 2013, Philadelphia

Join Gene Marks and Todd Cohen for this half day seminar and learn:

  • How to plan for and create a sales culture – not just a sales team – to increase sales
  • How to make relationships work in a more profitable way
  • How to differentiate yourself in 5 words or less and have more profitable conversations
  • How to convert your customer relationship system from a “glorified Rolodex” to a productive sales and marketing
    system
  • How to determine which emerging sales and marketing technologies you should consider this year

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crowdopolisCrowdopolis New York 2013
February 27-28, 2013, New York City

Learn how Fortune 500 Corporations are using crowdsourcing to out-innovate, out-process, & out-engage their competition. Companies like GE, Microsoft, Walmart, eBay & many others.

Produced by the leading voices in crowdsourcing, David Bratvold and Daily Crowdsource, Crowdoplis was created to show both corporate leaders and small businesses that crowdsourcing is replacing outsourcing to translate millions of words in mere minutes, invent products that sell out before any costs are incurred, and create national award winning TV commercials for $20.

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digital_marketing_worldDigital Marketing World: B2C & Retail Marketing
March 8, 2013, Online

This free virtual conference is designed to address the specific digital marketing concerns faced by marketers in today’s consumer-based and retail sales industries. Reserve your spot now and get ready for three actionable sessions, including:

1. Give your Email Programs a Dynamic Boost with Customer Data
2. Believable Business Blogging
3. Engaging Customers Before, During, and After the Sale

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spark_hustleSpark & Hustle 2013 Tour
Multiple cities & dates, March – July 2013

Led by Tory Johnson, the jam-packed, high-energy two-day event enables you to experience big breakthroughs in your business and yourself. This two day conference arms current and aspiring small business owners with the tools, strategies and support to make more money now.

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smx-west-2013SMX West
March 11-13, 2013, San Jose, CA

The landscape of search and search engine marketing changes constantly.
To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help.
Search Marketing Expo is a conference that offers more than 50 cutting-edge sessions (as well as invaluable networking opportunities) covering the search marketing strategies and tactics you'll need to thrive in 2013 and beyond.
Whether you are a beginner or a search marketing expert, whether you work at (or with) an agency or manage search marketing in-house, SMX West has programming to fit your needs.

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blogher_entrBlogHer Entrepreneurs 2013
March 21-22, 2013, Mountain View, CA

BlogHer Entrepreneurs ’13 is BlogHer’s third annual event designed for women who want to start something, whether their goal is to strike out on their own with a brilliant idea, or to bring an entrepreneurial approach to innovation within a company.

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confabCONFAB 2013
London – March 25-27
Minneapolis – June 3-5
Atlanta – November 11-12

As the leading conference of its kind, Confab: The Content Strategy Conference brings together professionals everywhere who realize the value of content. User experience. Marketing. IT. Business management. This is one big party for content-loving folks who value smart thinking, voracious learning, and constant improvement in the workplace and beyond.

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InfusionCon 2013
March 27-29, 3013, Scottsdale AZ

InfusionCon is a must-attend event for all Infusionsoft customers. There are a variety of sessions geared towards business owners, marketing and sales strategists, developers, administrators and more. Session topics cover a diverse range of topics relevant to small businesses, including Infusionsoft training, marketing strategy, social media, company culture, business management, automation, branding, copywriting, affiliate marketing and more.

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Social Media Marketing World

socialmedia_marketingworldApril 7-9, 2013, San Diego, CA

Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner.

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 Web.com Small Business Forum

Web.com Small Business ForumVarious locations and dates in 2013 including:
Lafayette, LA March 21, 2013
Midland, TX  April 11, 2013
Valdosta, GA  April 25, 2013 … and more

Web.com will be traveling to cities near you during 2013, in partnership with SCORE, for 2-hour sessions designed to help local small businesses learn how to successfully market their businesses online.  Various dates and cities during the year. Sessions are free.

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growco

Inc. GROWCO
April 11-12, 2013, New Orleans

Inc. created GROWCO, a three-day conference, for business leaders who want brass tacks advice to achieve the next level of growth. GROWCO speakers include founders and CEOs of fast-growing companies, icons in the business community, and authors of definitive business tomes. Learn how to develop a vision, manage a team, create a brand, get the most for your marketing dollar, connect with customers, close deals, and find capital.

 

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americas_summitAmerica’s Small Business Summit
April 29 – May 1, 2013, Washington, DC

The U.S. Chamber of Commerce's annual event will allow you to access the experience and perspective of hundreds of small business owners facing the same challenges you face and get the tools, strategies, and best practices to compete successfully in today's rapidly changing business environment. You will boost your impact with ideas from successful entrepreneurs, corporate leaders, top caliber keynoters, and chamber executives.

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sobcon2013SOBCon Chicago 2013
May 3-5, 2013, Chicago

SOBCon is a 2-day interactive business "think tank" that moves ideas to action. During the conference, attendees increase their business IQ in an engaging and positive learning environment. They take away an actionable and measurable business plan, along with invaluable business strategies and skills, increased confidence, and a network of connections to drive their companies forward.

This year’s Chicago theme is “The Customer Centered Business” – talking and masterminding about strategies that will engage your customers and grow your business.

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2013 Black Enterprise Entrepreneurs Conference + Expo
May 15-18, 2013, Columbus OH

The Black Enterprise Entrepreneurs Conference + Expo attracts more than 1,200 attendees annually. Entrepreneurs from all over the country come together to take in everything the conference has to offer—from informative sessions, high-powered speakers, networking opportunities, to essential tools for emerging and established entrepreneurs. As the country's premier business conference and networking event for African American entrepreneurs, corporate executives, and professionals, The Black Enterprise Entrepreneurs Conference is the only venue where leaders of the nation's largest black-owned businesses gather at one place, one time, and with one purpose.

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The Small Business Expo
small business expoMay 16 – New York
June 20 – Dallas
October 17 – Boston
November 7 – Los Angeles
January 16, 2014 – Miami

Small Business Expo is a nation-wide B2B tradeshow, conference and networking event for small business owners. Business owners browse the exhibition hall filled with exhibitors showcasing products and services to help their businesses grow, attend small business workshops, seminars and meet-ups, and network with others in various areas, including speed networking areas.

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Internet Week New York
May 20-27, 2013

Since 2008, Internet Week has taken place all over the city, thanks to our many partners hosting diverse events in different locations.The result is a critical mass of web-focused events that raises the profile of NYC’s industry as a whole, as well as the partners who participate.

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cfcCreative Freelancer conference
June 22-24, 2013, San Francisco

During this three day conference within the HOW Design Live Conference, Veteran freelancers and expert consultants will arm you with all the practical information you need to set goals for growth—and give you the confidence and information you need to achieve them.

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To find more small business events, contests and awards, visit the Small Business Events Calendar.

If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included.

Brought to you as a community service by Small Business Trends and Smallbiztechnology.com.

The post Attend One of These Small Business Events for Education and Networking appeared first on Small Business Trends.

Ontraport CRM System Helps Small Businesses Manage Technology

Posted: 09 Feb 2013 11:00 AM PST

There are so many different technological systems involved in running a business: payment systems, order management, email systems, marketing, ecommerce and so much more. And while all of these technologies are meant to make running a business easier, putting them all together can have the opposite effect.

Business and marketing automation provider Ontraport recently announced the launch of its new platform, which is intended to help small businesses and entrepreneurs manage all the technology needed to run a successful business.

crm system

Said Landon Ray, Ontraport's CEO:

"Typically, entrepreneurs and small businesses add technology in a piecemeal fashion as they grow and discover the need for it – an email system here, a contact management system there, maybe a way to take payments online, and on and on – slowly cobbling together an unwieldy collection of technologies that just don't work together the way they should."

Ray said that Ontraport solves this problem by creating a platform that scales with businesses as they grow. The CRM system includes several integrated tools to tackle tasks like content management, lead tracking, marketing automation, billing management, online payments and more. The overall goal is to consolidate as many business functions as possible into one platform and then automate them to save time and money.

For example, businesses can import customer lists into Ontraport's system and then add new contacts as necessary. The system allows users to not only keep a running list of customers, but also track interactions such as ingoing and outgoing email, purchases, and website visits. The photo above shows an example of a customer overview within Ontraport.

Previously, Ontraport offered a system called Office Autopilot, which offered many of the same features and abilities. But the new Ontraport system has been redesigned and rebranded.

To date, Ontraport's automation systems have been used by about 4,000 small and mid-sized businesses around the world. The company first launched in 2006, and the team of 40 is based in Santa Barbara, California.

The post Ontraport CRM System Helps Small Businesses Manage Technology appeared first on Small Business Trends.

The Art of Strategic Interviewing Raises Human Resources to a Great Art

Posted: 09 Feb 2013 06:00 AM PST

strategic interviewingTony Hsieh, Founder of Zappos, shared on an Inc. post to what degree cultural fit plays in a new hire.  Zappos will not hire people who are not great at their culture.  A separate human resources interview focuses on cultural fit, and 50% of the performance review is about whether you are inspiring your team.

Well, when you are a small business owner, you may not feel as though you and your business needs fit entirely into Zappo's shoes.  But many businesses will face a daunting task to select that crucial first hire.

A book by human resources strategist William E. Miller covers the basics to make that task a bit easier.  Called The Art of Strategic Interviewing, Miller’s book caught my eye online while browsing publications from  Paramount, a small publisher in New York. So I asked for a review copy

The book's topic sticks in my mind because of what is happening within digital measurement  – and in a number of industries in general. Many companies complain about the lack of qualified employees. But some of the lack in finding employees may lie in how the search is framed – such as the ideas suggested in Jamiliah Warner’s post, “Write Better Job Descriptions and Build A Stronger Team.”

A Different Interview Framework

Moreover if the skills in many industries are being upended, shouldn't the strategy to interview shift as well?  Miller notes that a too narrow search is problematic:

"Companies that confine their job searches to their industry are limiting their selection to the prevailing standards of the industry—for better or worse. It's far better to understand what it takes to succeed in the job than where the candidate worked."

Fortunately Miller notes what business should do to attract and retain happy, skilled employees. Miller explains what human resource managers should be looking for in candidates within an interview framework.  A small startup that has funding is a great audience for this book, but some of the ideas can help a small business that is not VC-funded as well.  For interviews it means getting deeper about why a hire is needed:

"Interviews must be based on a plan and preparation. Interviewers should have a specific assignment: What standards should they be assessing and what questions should they be asking to engage the candidate in discussion?"

Know when a Behavioral Event Makes Sense

Interviewees may want to read this book to evaluate their own expectations as well. When Miller notes behaviorioral events, he summarizes a description that people should convey when interviewing or even seeing recommendations in LinkedIn. It's about stating what outcomes within your background occur. Read the following to learn more about those outcomes, which Miller calls a behavior event:

A behavioral event is something that actually took place in real space and time. It is something that the candidate actu­ally did. It is not an opinion or vague answer. For example, here's a question I frequently use when interviewing candidates for sales, "Would you give me an example of a difficult sale you've made?

Miller goes on to give an interview framework to access the honesty of a given answer:

A "behavioral event" is a complete picture of what actually happened. A complete behavioral event has three elements. I use a model to describe them to make it easy to remember – "CAR." It's an acronym for: Cause – Action – Result.

Miller also shares red flags, such as when a potential hire accepts lower pay:

If you're thinking about hiring a candidate who will be taking a significant cut in pay, stop! Find out why he would accept lower income. You may not be getting the "bargain" you think. Sometimes, candidates accept positions for lower pay believing it's only temporary because they plan to continue their job search after they're hired. Sometimes they accept a lower-paying job, fantasizing substantial salary incentives or increases from you when given the opportunity to demonstrate their true abilities.

The book is small and can compliment other human resource books such as Dive In and Your Career Game.  These books contain slightly different topics, but combined they can offer some human resources perspective on each other.

For the best perspective to prevent hiring churn, I am sure The Art of Strategic Interviewing will get you and your team talking about the best ways to hire new talent.  For businesses regardless of industry, hiring is an art that will truly appreciate over time.

The post The Art of Strategic Interviewing Raises Human Resources to a Great Art appeared first on Small Business Trends.

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