Google Shuts Down TV Ad Program |  |
- Google Shuts Down TV Ad Program
- Learn and Grow at a Small Business Conference!
- Less Work, More Money Tells It Like It Is
| Google Shuts Down TV Ad Program Posted: 08 Sep 2012 11:00 AM PDT
The TV ad program, which began in 2007, targeted viewers of networks like CNN and ESPN but used an Ad Words style pricing and analytics structure, but the concept never fully took off. This move could be seen as a sign of the times. More and more viewers are taking to their computers, tablets, and other mobile devices to watch TV shows and videos. Less are going the traditional TV route. Google re-focusing its efforts on a growing venue instead of holding onto one that is declining could be considered a positive step for the company. The Google TV Ads site does boast some success stories, mainly for small companies. This is likely due to Google's pricing structure, which lets companies set their own budget and just pay for ads that people have actually watched. So for small businesses that wouldn't normally have the resources to reach a traditional TV audience, this is one type of program that allowed them to advertise using this venue without going broke in the process. This means that now companies who want to reach a traditional TV audience have one less option to choose from. The good news is that new media like online videos can be much more affordable for small businesses in terms of advertising. So this move by Google is just one more sign that more groups of consumers can be reached in this way than ever before. With the company re-focusing its efforts back to this type of media, there will likely be more changes and options available for advertisers in the future. The post Google Shuts Down TV Ad Program appeared first on Small Business News, Tips, Advice - Small Business Trends. |
| Learn and Grow at a Small Business Conference! Posted: 08 Sep 2012 08:55 AM PDT Avoid getting into a rut and letting your skills — and your team’s skills — get stale and out of date. And at the same time, network with your peers, industry leaders and experts. You’ll increase the chances for success in your business and you have the potential to make new connections that grow your business. Check out our exclusive list of small business conferences, webinars and events. Sign up for one today! * * * * *
This series features a full day of strategies, tips and marketing best practices from the experts at Infusionsoft. You’ll receive hands-on instructions on how to develop a highly effective sales and marketing plan you can start implementing right away. You’ll learn to:
For women entrepreneurs, tech knowledge is freedom…freedom from fear, freedom to pursue their dreams of venturing out on their own. No longer will they be out of the loop from their tech team, no longer will they be held hostage by their consultants who “know more”. At TechSpeak for Entrepreneurs, you will learn: Early bird pricing expires July 30th.
B2B Forum isn’t just another event. It’s the event for B2B marketers who don’t just follow yesterday’s best practices; they create the next practices needed to move their businesses—and industries—forward. Five programming tracks covering the modern marketing mix: lead gen, content, social media, mobile, and marketing essentials.
Inc. 500|5000 Conference & Awards Ceremony is the must-attend event for the nation's leading entrepreneurs. Join your colleagues and peers for three days of unparalleled networking and learning from the leaders of America's fastest-growing companies. This year’s speakers include Captain Mark Kelly, Commander of the Space Shuttle Endeavour’s final mission, Guy Kawasaki, Founding Partner of Garage Technology Ventures, and Marie Tillman, Founder of the Pat Tillman Foundation.
This year's theme celebrates the entrepreneurial, innovative and adventurous spirit of women business owners. They are starting businesses at record rates and running these businesses on their own terms. They refuse to sit idle, waiting and watching. They have confidence and power to shake things up, take smart risks and do things differently to move forward. They are impacting positive change at every turn, speaking out on issues of public policy, lightening their environmental footprint and creating jobs that fuel the economy. They are part of something much greater than themselves—a grassroots movement of women business owners and their community of supporters all dedicated to helping one another grow, thrive, give back and leave a legacy.
Affiliate Management Days is the world's first and only professional forum devoted to affiliate management. This conference is designed for those who offer an affiliate program or are considering offering an affiliate channel. AM Days offers you valuable insight into how other online retailers are successfully implementing and managing their affiliate programs. If you want your affiliate channel to be more successful and profitable, this is the conference for you. Learn with world experts!
The New York Enterprise Report Small Business Awards is the annual awards program honoring the achievements and accomplishments of the 500,000+ small businesses throughout the tri-state area. Now in its 7th year, the Awards gala attracts more than 400 business owners and executives and is often referred to as "the networking event of the year." Don't miss the chance to do business with the "who's who" of the New York small business community.
Supported by the industry’s leading businesses, exhibitors and sponsors involved in social media, Internet marketing, search engines, and online advertising, Pubcon Las Vegas 2012 will offer a week-long look at the future of technology presented by over 200 of the world’s best speakers in more than 100 bold cutting-edge sessions.
The New York Business XPO and Conference is New York’s #1 expo and conference for small and mid-size businesses. Over 10,000 people attend the show floor. Includes presidents, CEOs and top executives of privately held firms entering the next phase of growth. Includes educational seminars and workshops throughout the day, featuring the top small-business speakers from around the country. October 17, 2012 at the Javits Convention Center. Register now.
The Small Business Influencer Awards will honor the Top 100 small business influencer champions at a festive Awards Gala on the evening of October 17, 2012 at the Javits Convention Center. Last year’s event had a capacity crowd at a smaller venue. This year it will be bigger than ever — with the Awards Gala as the evening event at the New York Business XPO and Conference. One ticket gets you into both! More details. Don’t miss this exciting event! Tickets are just $34 if you use our discount code: INFLUENCER. Register now!
This is the 7th year for the COSE Small Business Convention. Due to growth, this year it’s been moved to Ohio’s largest convention center on site at the Kalahari Water Park. Featuring keynotes and numerous workshops, it will also feature the COSE Business Pitch Competition, with Jeff Hoffman of Priceline, and a keynote by Rhonda Kallman, the co-founder of the Boston Beer Company. Continuing Education Credits are available in the following areas: Legal, Accounting and Human Resources
Small Business Expo
Small Business Expo is a full day networking event, trade show & small business conference of the year for business owners, C-Level Executives & company decision-makers.
Global Entrepreneurship Week is the world's largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.
MacTech Boot Camp is a one day event for those that support the home user, and small business market held around the country. MacTech Boot Camp is a single-track, hotel based seminar that is specifically geared to serve the needs of consultants and techs wanting to serve their base better. This event is geared toward those that already support the home and SMB communities, or that want to become a consultant supporting these areas.
NMX, formerly Blog World & New Media Expo, is the first and only industry-wide conference, tradeshow and media event dedicated to providing valuable content for Bloggers, Podcasters and Web TV producers. Pre-register now and receive Super Early Bird rates.
This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
To find more small business events, contests and awards, visit the Small Business Events Calendar. If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included. Brought to you as a community service by Small Business Trends and Smallbiztechnology.com. The post Learn and Grow at a Small Business Conference! appeared first on Small Business News, Tips, Advice - Small Business Trends. |
| Less Work, More Money Tells It Like It Is Posted: 08 Sep 2012 06:00 AM PDT
This start-up business book tells the story of Matt and Kristen Hawkenson and their journey from corporate employees to successful entrepreneurs. I received a review copy of the book a few weeks ago and have been reading through it during the weekends. Have you been daydreaming about MORE? Less Work, More Money is a business book targeted to the person who finds his life as an employee fundamentally unrewarding. If this sounds like you, then you will feel like the authors are talking your language and telling your story. The book starts with Matt looking back on his days at GEICO and watching the guy with the coffee kiosk outside his office building:
This Is The Everyman’s Entrepreneurial Story I think that what I enjoyed most about this book is the overall scrappiness and messiness of it all. This isn't some elegant story about the foundation of some huge chain or conglomerate or mega-brand. It's a story of a regular guy, setting a goal and then going about the messy, clumsy and obstacle riddled path to get there. That's what makes this book worth reading. Hawkinson writes the way you or I would tell a story; sharing the day-to-day journey that moves you from his epiphany about owning his own business, to the story of how he met his wife, the death of his best friend and the entrepreneurial roller coaster that he still calls his life. As you read the stories, you'll see the familiar themes of perseverance, hard work, relationship building, and constant innovation. The book isn't meant to persuade or dissuade you – it's meant to inform and educate you so that you can make a good decision about what's waiting for you outside the corporate office window. Stories, Lessons and Resources You can probably read this book in a leisurely weekend. It's only about 200 pages and practically reads like a novel. Each chapter starts with a slice of entrepreneurial life and then gives you the lessons that Hawkinson's learned from that personal experience. The final part of the chapters includes actual bootstrapping resources that they used and how they applied them to their business. The Title Isn’t Exactly Right While I have to admit the title is irresistible, I'm not sure that it's all that accurate. Especially after reading the stories and experiences that the authors shared. Less Work, More Money might be a noble goal, but I wouldn't say that the authors worked any less at building their business than they did at their corporate jobs. In fact, like so many others – they invested their share of blood, sweat and tears. The only difference is that the stakes were higher and the rewards more meaningful because they were working for themselves rather than someone else. If The Hawkinson's Can Do It, So Can You The most inspirational aspect of Work Less, Make More are the authors themselves. After reading so many books about "extraordinary entrepreneurs", the Hawkinson's show us that the only extraordinary that matters is how committed you are, how persistent you are and how resilient you are. You don't need to be the next Steve Jobs to enjoy the fruits of owning your own business. This book is ideal for anyone who feels like another cog in the wheel of the corporate machine and is looking for inspiration to go off on his own. The post Less Work, More Money Tells It Like It Is appeared first on Small Business News, Tips, Advice - Small Business Trends. |
Google has decided to 
COSE Small Business Convention
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