Facebook Introduces Paid Offers for Brand Pages |  |
- Facebook Introduces Paid Offers for Brand Pages
- Attend One of These Small Business Conferences!
- Read Brand Advocates to Promote Your Brand: Fuggetta ‘Bout It
| Facebook Introduces Paid Offers for Brand Pages Posted: 22 Sep 2012 11:00 AM PDT Facebook has just announced the full release of Facebook Offers, a feature that allows brand pages to offer discounts and promotions to fans. Businesses will have to pay at least $5 to run Offers, but they will be free for users to claim them. In order to run Facebook Offers, businesses must spend at least $5 on Facebook advertising to promote their offer to their target fans and their Facebook friends, turning the previously free feature into a new source of revenue for the site. Cost of advertising for Offers will vary based on the size of each page.
Facebook has been testing the feature with a select group of advertisers for the past few months, where local businesses could extend offers to their fans for free. When a fan claimed an offer, it would show up on their news feed, helping that business to potentially reach even more Facebook users and fans. During the test period, only local merchants with physical locations had the ability to extend offers to their fans, but now the Offers feature is available to online-only businesses as well. Businesses that use Offers can also use barcodes so that customers can easily redeem their vouchers and businesses can better track them. Fans who purchase Offers receive vouchers that they can redeem in stores for discounts or similar promotions. This service could be useful for small businesses looking to expand their reach on the social networking site, since it can increase visibility among friends of fans when users claim offers. But it can also be useful in turning those who like a page into actual loyal customers, instead of just fans. This isn't the first time Facebook has tried to offer this sort of option to pages. It just shut down Facebook Deals in August. But Facebook Offers is a bit different, as it allows businesses to target individuals, instead of aiming for large groups of customers similar to services like Groupon. The post Facebook Introduces Paid Offers for Brand Pages appeared first on Small Business Trends. |
| Attend One of These Small Business Conferences! Posted: 22 Sep 2012 10:00 AM PDT One of these small business conferences could change your thinking — and grow yours and your team’s skills. Below is our hand-chosen list of small business events. Sign up for at least one, and get out there and network and learn. * * * * *
Join Ramon Ray of Smallbiztechnology.com and learn from a group of passionate small business experts how to use technology in your business. Network with other small business owners and learn how they are succeeding in this fun, energized and highly educational series of events.
This series features a full day of strategies, tips and marketing best practices from the experts at Infusionsoft. You’ll receive hands-on instructions on how to develop a highly effective sales and marketing plan you can start implementing right away. You’ll learn to:
B2B Forum isn’t just another event. It’s the event for B2B marketers who don’t just follow yesterday’s best practices; they create the next practices needed to move their businesses—and industries—forward. Five programming tracks covering the modern marketing mix: lead gen, content, social media, mobile, and marketing essentials.
Inc. 500|5000 Conference & Awards Ceremony is the must-attend event for the nation's leading entrepreneurs. Join your colleagues and peers for three days of unparalleled networking and learning from the leaders of America's fastest-growing companies. This year’s speakers include Captain Mark Kelly, Commander of the Space Shuttle Endeavour’s final mission, Guy Kawasaki, Founding Partner of Garage Technology Ventures, and Marie Tillman, Founder of the Pat Tillman Foundation.
This year's theme celebrates the entrepreneurial, innovative and adventurous spirit of women business owners. They are starting businesses at record rates and running these businesses on their own terms. They refuse to sit idle, waiting and watching. They have confidence and power to shake things up, take smart risks and do things differently to move forward. They are impacting positive change at every turn, speaking out on issues of public policy, lightening their environmental footprint and creating jobs that fuel the economy. They are part of something much greater than themselves—a grassroots movement of women business owners and their community of supporters all dedicated to helping one another grow, thrive, give back and leave a legacy.
Affiliate Management Days is the world's first and only professional forum devoted to affiliate management. This conference is designed for those who offer an affiliate program or are considering offering an affiliate channel. AM Days offers you valuable insight into how other online retailers are successfully implementing and managing their affiliate programs. If you want your affiliate channel to be more successful and profitable, this is the conference for you. Learn with world experts!
The New York Enterprise Report Small Business Awards is the annual awards program honoring the achievements and accomplishments of the 500,000+ small businesses throughout the tri-state area. Now in its 7th year, the Awards gala attracts more than 400 business owners and executives and is often referred to as "the networking event of the year." Don't miss the chance to do business with the "who's who" of the New York small business community.
You obtained your M/WBE certification and are now ready to start selling to New York State. You thought that the hard part was behind you. But now you find that you still have to figure out who is authorized to buy your product/service and how to market to them. Sign up for this WEDC teleclass and learn from Jean Kristensen of MWBE Success about marketing tools to help you secure government contracts.
NAFE Atlanta is proud to present the first annual Women of Excellence Business Conference (WEBC), an interactive business and career development program. The WEBC will feature motivational workshops, give-a-ways, a luncheon, and numerous networking opportunities. Workshops will cover a wide-range of topics essential to excelling in business, including marketing, human resources, operations and management.
Supported by the industry’s leading businesses, exhibitors and sponsors involved in social media, Internet marketing, search engines, and online advertising, Pubcon Las Vegas 2012 will offer a week-long look at the future of technology presented by over 200 of the world’s best speakers in more than 100 bold cutting-edge sessions.
The New York Business XPO and Conference is New York’s #1 expo and conference for small and mid-size businesses. Over 10,000 people attend the show floor. Includes presidents, CEOs and top executives of privately held firms entering the next phase of growth. Includes educational seminars and workshops throughout the day, featuring the top small-business speakers from around the country. October 17, 2012 at the Javits Convention Center. Register now.
The Small Business Influencer Awards will honor the Top 100 small business influencer champions at a festive Awards Gala on the evening of October 17, 2012 at the Javits Convention Center. Last year’s event had a capacity crowd at a smaller venue. This year it will be bigger than ever — with the Awards Gala as the evening event at the New York Business XPO and Conference. One ticket gets you into both! More details. Don’t miss this exciting event! Tickets are just $34 if you use our discount code: INFLUENCER. Register now!
You are invited to join Web.com’s Jason Teichman at the Web.com Small Business Forum. This interactive Forum will focus on helping local small businesses learn how to successfully market their business online. Key areas for discussion include the following: What are the elements of a great website?
This is the 7th year for the COSE Small Business Convention. Due to growth, this year it’s been moved to Ohio’s largest convention center on site at the Kalahari Water Park. Featuring keynotes and numerous workshops, it will also feature the COSE Business Pitch Competition, with Jeff Hoffman of Priceline, and a keynote by Rhonda Kallman, the co-founder of the Boston Beer Company. Continuing Education Credits are available in the following areas: Legal, Accounting and Human Resources
Small Business Expo
Small Business Expo is a full day networking event, trade show & small business conference of the year for business owners, C-Level Executives & company decision-makers.
Global Entrepreneurship Week is the world's largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.
MacTech Boot Camp is a one day event for those that support the home user, and small business market held around the country. MacTech Boot Camp is a single-track, hotel based seminar that is specifically geared to serve the needs of consultants and techs wanting to serve their base better. This event is geared toward those that already support the home and SMB communities, or that want to become a consultant supporting these areas.
NMX, formerly Blog World & New Media Expo, is the first and only industry-wide conference, tradeshow and media event dedicated to providing valuable content for Bloggers, Podcasters and Web TV producers. Pre-register now and receive Super Early Bird rates.
This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
To find more small business events, contests and awards, visit the Small Business Events Calendar. If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included. Brought to you as a community service by Small Business Trends and Smallbiztechnology.com. The post Attend One of These Small Business Conferences! appeared first on Small Business Trends. |
| Read Brand Advocates to Promote Your Brand: Fuggetta ‘Bout It Posted: 22 Sep 2012 06:00 AM PDT
In the broadest sense of the word, there's nothing better than referrals. After all, referrals come from happy, satisfied and enthusiastic customers. What could be better than that? Well, according to Fuggetta – advocates are a step above your average referral. Think You Know How To Build Advocates –"Fuggetta" 'Bout It I received a review copy of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force and opened it right out of the envelope and took a quick tour of the book. Bob Fuggetta is the CEO of Zuberance, a social media marketing company that specializes in building and developing your brand advocates. This is one of those books like Constant Contact's Guide to eMail Marketing that is written by leaders of a company to explain the importance of their service and to get people to start focusing on the strategies they support and provide. Based on that, you might be tempted to dismiss it. That would be a bad idea. Fuggetta provides valuable advice for businesses of all sizes. Here are just a few points that I got our of the book: Advocates Are Serious Business This is not just another book about a fad. Fuggetta takes the CEO approach of building a case for building and developing advocates for your brand, business, product or service. He's not ga-ga over building advocates because it's the next big thing. He's doing it because it's an untapped profitable marketing resource that most businesses are ignoring. In fact, Fuggetta takes about 60% of the book to lay out a solid case for "Advocate Strategy" by giving case after case and example after example of businesses large and small who have successfully implemented an advocate strategy. Yipee! There Are Practical How-To Tips The second half of the book (so-to-speak), is devoted to guiding the reader through the process of setting up their own advocate strategy. Here's a tip: hopefully, you've been using the "Net Promoter Score" satisfaction measure in your surveys – because that is the simplest way to identify your advocates. Here's a quick Net Promoter Score primer: Simply ask your customers this question:
Use a rating scale of 1-10. Then identify those customers who gave you a 9 or 10 rating and reel them in as advocates. That little tip is worth the price of the book. Since I run these kinds of surveys for clients, I can tell you that much of this data often goes to waste after the initial survey report. You Will Learn to Leverage Social Media Another huge benefit of reading this book is the practical guidance you'll get on how to use and leverage all Facebook fan pages, Twitter and Pinterest accounts that you created because you were supposed to, but weren't sure exactly what to do with. Fuggetta shows examples and strategies that will inspire you and get you into action. A "Swipe Template" for Your Very Own Advocate Strategy In marketing, we love to model what works. I mean why spend all this time and energy reinventing the wheel when someone is showing you something that works. We marketing folks call that modeling or adapting. And we even have a word for files and models that are worthy of adaptation – swipe files. Well, this is what you'll get at the end of Brand Advocates. You'll get a "swipe" strategy outline that you can use to start developing all those raving fans into advocates. How Do I Know That an Advocate Strategy is Right for Me? I don't know a business on the planet that doesn't benefit from an enthusiastic referral. If you feel like you're NOT a marketing expert and the mere thought of putting together fancy advertising and social media strategies makes you want to stick a fork in your eye – Brand Advocates might be just what the doctor ordered. Brand Advocates is an ideal book for those people who would rather focus on crafting the best product, service or brand in the business and letting its excellence speak for itself. The post Read Brand Advocates to Promote Your Brand: Fuggetta ‘Bout It appeared first on Small Business Trends. |
COSE Small Business Convention
Just last week, I had the whole coffee shop turn around and give me a "look." I think I got a little too loud and passionate when I started talking about the power of referrals and why it's smart business and smarter marketing to run a referral system. (If you want to learn more about that, read my review on John Jantsch's | You are subscribed to email updates from Small Business Trends To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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