LinkedIn Releases One-Click Endorsements for Professional Skills

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• LinkedIn Releases One-Click Endorsements for Professional Skills
• Check Out This List! Small Business and Entrepreneur Contests
• The $100 Startup Informs And Inspires Lean Startups

LinkedIn Releases One-Click Endorsements for Professional Skills Posted: 29 Sep 2012 01:30 PM PDT Have you suddenly been receiving a lot of endorsements?  There’s an explanation for that. LinkedIn recently launched a new feature called Endorsements. The feature allows LinkedIn users to endorse their connections on a specific skill or area of expertise with one click, instead of needing to write a whole review. And visitors are prompted to leave endorsements as soon as they go to the LinkedIn site.  Here’s what the new feature looks like: The result?  It’s now super simple and fast to endorse your connections.  And it is now more likely that YOU will receive endorsements. How the new LinkedIn Endorsements works When you visit the LinkedIn profile of one of your connections, you will see a big blue box prepopulated with a list of their skills (examples: entrepreneurship, or online marketing).  You just click to endorse one or more of them.  It’s also just one click to remove any skills you don’t wish to endorse (click the little x next to the listed skill to remove it from the endorsement box). If you know of other skills the person has that aren’t listed, you can type them in manually. Then that person can accept those suggestions and add them to his or her profile page. LinkedIn already has a Like feature that lets users give a one-click thumbs-up to posts in groups or status updates. But the Endorse feature is meant specifically for skills.  Unlike status updates or posts, it stays on your main page instead of being pushed out over time as you add more status updates. When you receive an endorsement, you'll be sent an email as well as a notification on LinkedIn. All of the people who have endorsed you will be visible at the bottom of your profile page.  Their thumbnail picture appears next to the skill they endorsed you for. The pros and cons of LinkedIn Endorsements This move creates even more opportunities for LinkedIn users to connect with one another and add credibility to their profiles. Validation of your skills - An endorsement from another user you’ve worked with in the past can help validate the skills you’ve listed for yourself.  It shows potential employers, partners, or clients that others recognize you're good at core skills. Data for employers to screen during recruiting - Likewise, if you are a small business owner or manager who is recruiting potential employees or partners, it gives you another data point.  If one person has 5 endorsements for a skill or capability you consider crucial, versus another person who doesn’t, you may decide to reach out to the one with the endorsements.  It’s just one more data point signifying that the person actually has the necessary skills and expertise he or she has listed. Forge stronger bonds - Endorsements can forge stronger bonds with connections who endorse you.  After all, it’s a nice shot in the arm to receive an endorsement, and know that your connections recognize and appreciate your skills.  You probably will get a warm feeling whenever you think of someone who cared enough to endorse you.  And after you receive an endorsement you will be asked if you want to reciprocate — again, another opportunity to forge a bond with that person. The downsides?  The biggest downside is that the new Endorsements feature doesn’t lend itself to much depth.  But consider the new LinkedIn skills endorsements as a starting point, rather than a replacement, for employment screening  or a full recommendation. For now, LinkedIn Endorsements as a feature is just available in English across the United States, Australia, New Zealand, and India. Endorsements are expected to roll out to all users and all languages over the next few weeks. The post LinkedIn Releases One-Click Endorsements for Professional Skills appeared first on Small Business Trends.

Check Out This List! Small Business and Entrepreneur Contests Posted: 29 Sep 2012 11:42 AM PDT We are back again with our bi-weekly listing of small business and entrepreneur contests and awards.  Check it out! Dell $100M Innovators Credit Fund Ongoing Dell has launched a $100 million Innovators Credit Fund, with the purpose of helping entrepreneurs "maximize potential for innovation, speed to market and job creation." The credit fund will offer both funding and technology resources with IT support, depending on what each start-up needs. To be eligible, you must have already received some angel funding or venture capital before you can apply. Start-ups can get up to 10% of its current funding or up to $150,000 with limited credit terms. See website for details and application. The Big Reboot Multiple Contests & Entry Dates Toshiba, Intel and Staples have teamed up to help small businesses share their stories and win thousands of dollars in new technology. Throughout 2012, they will award $10,000 technology makeovers to American businesses and free Intel-powered Ultrabooks to the people who support them. Categories include Powering Knowledge, Powering Innovation, Powering Service, Powering Products, and Powering Good. See website for details and entry guidelines. Best Places to Work in Connecticut Enter by October 5, 2012 To be eligible for consideration, companies must meet the following criteria: Be a for-profit or not-for-profit business or government entity Be a publicly or privately held business Have a facility in the state of Connecticut Have a minimum of 15 employees working in the state of Connecticut* Must be in business a minimum of 1 year MillerCoors Urban Entrepreneurs Series Enter by October 26, 2012 The 2012-2013 MillerCoors Urban Entrepreneurs Series (MUES) business plan competition is now open and accepting entries. Since 1999, MillerCoors has invested more than $1.7 million in the dreams of entrepreneurs. This year brings new opportunities for entrepreneurs like you. Enter your business plan for a chance to vie for a $50,000 business grant and potentially become a MillerCoors supplier.   StartupNation Home-Based 100 Competition Enter by October 31, 2012 The fifth annual StartupNation Home-Based 100 Competition is now open and accepting entries. The Competition is a ranking of outstanding home businesses and the amazing people behind them. With more than 18 million home-based businesses in the United States, StartupNation's competition is aimed at celebrating the most successful businesses in this important segment of the market. Entries are accepted until the end of October. The 100 winners will be published in mid-December 2012. Winners can receive priceless exposure in the media and be positioned to take their business to the next level. The Small Business Challenge Enter by October 31, 2012 The Small Business Challenge is a way for companies to compete for up to $50,000 in cash & prizes, while creating new jobs in the USA. Starting September 1st, you can register, nominate or vote for your favorite small business & help create new jobs in America. Eligible Small Businesses can compete for $25k prize value (1st Place), $15k prize value (2nd Place), and $10k prize value (3rd Place) to help create new jobs in America. FedEx Small Business Grant Contest Enter by November 24, 2012 Grow your business with a small business grant of up to $25,000. Entering is simple. Click the contest registration button below and submit your business story and photo by November 17. Once your application is approved, you can vote for yourself once a day – and get all your friends, customers, and associates to vote as well – through November 24. Winners will be chosen from the top 100 companies in the contest based on how compelling your story is and how many votes you can get for your business. So tell us your story today, and you could walk away with up to $25,000 to invest in your business. Infusionsoft Battle of the Apps Enter by December 31, 2012 Do you have a great idea for an Infusionsoft App, integration or plug-in that will enhance the Infusionsoft user experience? Then you have a shot at being crowned the Kick Apps Champion in the Battle of the Apps 2013. First prize is $10,000. See website for details. Shopify Build-A-Business Competition Enter by December 31, 2012 Shopify has teamed up with four world-class entrepreneurs to help you build a million-dollar business in just months. Come up with a product to sell, open your online store and pick a mentor. The Shopify community and your mentor will give you great advice and guidance along the way. At the end of the competition, the four stores that sell the most over a two month period will each win a $50,000 investment from their mentor. The list of awards and competitions is brought to you by Small Business Trends and Smallbiztechnology.com. To find more small business events, contests and awards, visit our Small Business Events Calendar. If you are putting on a small business contest, award or competition, and want to get the word out to the community, please submit it through our Small Business Event and Contests Form (it’s free). Please note: The descriptions provided here are for convenience only and are NOT the official rules. ALWAYS read official rules carefully at the site holding the competition, contest or award. The post Check Out This List! Small Business and Entrepreneur Contests appeared first on Small Business Trends.

The $100 Startup Informs And Inspires Lean Startups Posted: 29 Sep 2012 06:00 AM PDT Start up books can lead your business to success…if you pick the right one.  Selecting the right one is like getting a band to play together. Ask Steven Tyler & Joe Perry of Aerosmith or any member of Fleetwood Mac, for that matter, and you get the idea.  Great music is created when all the pieces come together, but it can be hell getting the pieces arranged. In the business world, few books really tackle all the ins and outs of microbusiness and lean start up concepts. One that seems to get it is the new book The $100 Startup: Reinvent the Way You Make A Living, Do What You Love, and Create a New Future by Chris Guillebeau (@chrisguillebeau). Chris is a well-travelled business evangelist who wrote a New York Times best seller The Art of Non Conformity.   I picked up a copy of his latest book. And after reading it, I felt it to be a good match for those starting a business. An entrepreneur will be hard pressed to find a better, more concise guide that offers solid tips in a concise manner. What is $100 worth to an entrepreneur? $100 Startup incorporates some of the bold image framework used in Rework but offers even deeper text through anecdotes and examples from accidental entrepreneurs successful at spending less than what many people spend on coffee (thus the title's inspiration). It's this mix of depth but straightforward simplicity that sets the book in its own functional universe of business advice. The refreshing aspect for the reader is that the book offers suggestions that quickly get to the heart of why your business should exist, avoiding certain problems or poor choices as a result. For example, many businesses have difficulty marketing their offerings because owners haven't thought about what the benefits of their service is.  So Guillebeau offers an opening lesson for business building that spells out the needs for the reader's passion to converge with what others care about – imagine two circles overlapping. This may sound like a duh-big-deal moment regarding matching offerings to customer demand, but Guillebeau emphasizes the notion that not every idea needs to be super sexy to be profitable and attainable.   He also proposes the idea of skill transfer, refining the product or service so that it is specific offer: "If you're good at one thing you're probably good at other things too. Many projects begin through a process of skills transformation in which you apply your knowledge to a related topic." One perspective that caught my attention was the segment The Rise of the Roaming Entrepreneur.  I still think we have instances where being in some locations make a difference, but Guillebeau makes a point about how infused many services and concepts are to the cloud and what it ultimately means to operate a business that fits one's passion as well as a customer service. How far can $100 go beyond passion? There is an analytic aspect that belies the presented suggestions. I personally like anything that encourages reviewing your performance in your goals, and the suggestions here are no exception.  The suggestions also become healthy thought starters to make a business go further.  Check out the comment below: “Regardless of your growth strategy, you'll want to pay attention to the health of your business.  The best way to do this is with a two-pronged strategy: Step 1: Select one or two metrics and be aware of them at any given time, focusing on sales, cash flow, or incoming leads Step 2: Leave everything else for a biweekly or monthly review where you delve into the overall business more careful.” Guillebeau then goes into mentioning a few of the standard metrics used in a business.  This serves a point behind the book – to get past the cliché of doing what you love into learning how to apply that love. I liked that $100 Start Up made the explanation simple but essential for the non-SQL/Google Analytics/accounting crowd, even if more is probably needed down the line. The middle chapters get into launch mode, incorporating the latest ideas for crowdfunding and creating a killer offer. The chapter titles can sound a bit "Your-dream-awaits" in their approach, but this book is meant to bring hope that your analytic approach should yield worthwhile rewards. If you just have an idea for a business, The $100 Startup makes for one useful here's-what-to-do-next guide.  It avoids excessive used-car-salesman tactics and bad judgment behind concepts that unfortunately litter the Internet.  Guillebeau displays class in noting how a good mix of information and inspiration can bring the right elements for success in place. Now if he could just do the same for rock bands…. The post The $100 Startup Informs And Inspires Lean Startups appeared first on Small Business Trends.

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What Should You Do With A Dying Industry: Run or Reinvent

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• What Should You Do With A Dying Industry: Run or Reinvent
• LetsLunch: A Matchmaking Site for Business Lunches
• Scott Mitchell of LoopLogic: The Importance of Story Telling in Business Video
• Translucent Accounting
• Starbucks Triggers Customer Service Drama

What Should You Do With A Dying Industry: Run or Reinvent Posted: 28 Sep 2012 01:00 PM PDT Things change. The business owner knows that better than any one.  Change can alter the impact of your company. And if it's not the kind of change that you're looking for, it can kill your bottom line.  We change everyday. Our favorite items may not be our favorites any more. When we change our mind, we alter our spending to match our new taste. It's the same for your clients, they can change their minds and their spending habits. Consequently, Industries Change We've seen this before and we'll keep seeing it. In the music industry instead of: walking into Tower Records (out of business now), sitting at their listening station (which I used to love by the way), and then buying the entire album just to get the 3 or 4 songs you really like. We now download our favorites and leave the rest of the album in the digital store.  In the book industry, when we're not downloading reading material the way we download songs, then we: conduct a quick search on Amazon or Barnes and Noble, pay for the item (typically with free shipping and a fraction of the cover price), and wait for our new purchase to arrive. But that's only for the ones who still love to hold their books — like me.  Recently, I walked into a local Wolfe Camera store. Excited, I was eyeing and investigating my next purchase. Feeling loyal to the company — mainly because of the former warranty program — I was determined to buy from them. Instead, I discovered another industry in flux. Like Tower Records and Borders Book Store, Wolfe Camera is closing their stores (and a quick online search revealed that this may be old news — but I didn't need a camera until I needed a camera). Maybe it's the cell phone industry that created a major shift for them. I did just use my phone as the impromptu photography equipment at a recent birthday party. And if you have a good eye, you can get some pretty good shots. And pretty good is good enough for the average amateur photographer. But What About the Client Who Wants More?  This is where reinvention comes into play. Every change always creates some type of niche market. The question is will that market pay for what they want? And can you meet that need in a way that gets them to open their wallets to you? The beauty about small business is our potential agility. Of course, a sluggish mindset can slow everything down. The key to change and making the most of it relies on 3 core small business decisions: 1) Pay Attention  In this economy, you can't open your doors, make your money and just coast. You have to watch out for the changing needs and desires of your market. Which means using what you sell and/or constantly communicating with the people who use what you sell. Staying involved can cause you to organically discover your next move. 2) Pursue New Avenues Yuki Noguchi in “Why Borders Failed While Barnes and Noble Survived,” highlights some differences in the two bookstore's decisions. Borders choose to expand the physical store and outsource digital sales to Amazon. While Barnes and Noble, reports Noguchi for NPR: "Invested in beefing up its online sales. Eventually, it also developed its own e-reader, the Nook." As the industry continued to change, one was able to capitalize on that change and the other became a causality. Finding the natural upgrades to your product or service can position you to win different by setting the curve instead of chasing it. 3) Push a Team Ideas can come and go with very little impact, the same way highly talented people can have mediocre careers. The difference between success and failure is identifying a smart idea and focusing on it. In large part your team will draw their passion and focus for the new project from you. If you're half-hearted about the company upgrade, then don't waste your time and money. Because wishy-washy leadership will constantly undermine team effort. As the head goes, we go. Because everything is in constant motion I am left with 2 constant questions: What industry will change next? What kind of opportunity will that create? I Wonder  As we become more health conscious, how will it change the fast food industry and pockets of the prescription drug industry?  And if the price of gas continues to dance around our wallets — feeling like a game to figure out just how much it takes before we park our cars — how will the gas and/or electrical industry adjust? Change happens, and if smart change isn't happening in your industry, how can you make relevant waves to help it along? Fortunately, in business death isn't automatic. The death of a business has a lot to do with: Mindset — learning to ride the wave or just letting it swallow you up. Focus — putting consistent effort in the smartest direction, given your circumstances. Things change. Or better yet, why not change some things? Running Businessman Photo via Shutterstock The post What Should You Do With A Dying Industry: Run or Reinvent appeared first on Small Business Trends.

LetsLunch: A Matchmaking Site for Business Lunches Posted: 28 Sep 2012 11:00 AM PDT LetsLunch, a networking site that aims to help business professionals meet up for lunch, has just launched version 3.0 of its service, adding some additional features as well as expanding service to the U.K. The service works by allowing business professionals to sign up and create a profile that outlines their industry and interests, as well as when they might be available to have lunch with other users. Then the site matches you up with other business professionals in your area who might be relevant to your interests and you can choose a specific time and place to meet. When looking for users to lunch with, you can view short bios, a list of professional interests such as online media or entrepreneurship, and even reviews from other users who have lunched with them in the past. You can also see links to social networking sites like Twitter and LinkedIn if you wish to connect with them further. Version 3.0 gives users the option to become "sponsored lunchers," helping them to be seen by more users of the site and thus making the most of their networking opportunities. Other upgrades include social media integrations, group lunch features, and of course expansion into the U.K. market. The whole idea behind LetsLunch is to "make your lunch break count." Instead of just eating a sandwich at your desk or picking up fast food, you can actually make new contacts that might help further your business interests. Though there are plenty of sites that allow business users to meet others and talk online, this one actually facilitates face-to-face meetings, so there can be more chances for expanding your actual network. Many business owners and professionals may prefer a more traditional or organic form of networking, but many aspects of business are being changed by the Internet, so this type of site may not be such a huge leap. Especially for people who may have a hard time building their business network naturally, such as those who work remotely or have recently moved to a new city.  A service such as this could prove valuable in a number of different capacities. The post LetsLunch: A Matchmaking Site for Business Lunches appeared first on Small Business Trends.

Scott Mitchell of LoopLogic: The Importance of Story Telling in Business Video Posted: 28 Sep 2012 08:00 AM PDT Everyone loves a good story and not just one told in print.  Story telling in video can have a big impact on the videos overall success and also bring benefits to your business and web site as well.  Tune in as Scott Mitchell, CEO and Co-Founder of LoopLogic, joins Brent Leary to explain why story telling is important and shares his insights on tracking views, engagement, interest and how to reap SEO benefits. * * * * * Small Business Trends: Can you tell us a little bit about your background? Scott Mitchell: Sure, I have been in technology for over two decades. I was once a programmer.  In fact, I am probably still 75% geek, but 25% business. My Co-Founder and I, we started this company, LoopLogic, in order to make video on the Web just a little bit easier. Small Business Trends: Can you talk a little bit about the story telling aspect of video? Scott Mitchell: When you think about video, using it either for your business, which is obviously the focus of your audience, or even at home, you do want to have a story arc. It does not matter if you are creating a highly produced piece or if you are going to create something as simple as turning on your phone to do a quick 30 second interview.  You will always want to think about it as a beginning, middle and end. The three act structure has been around for a longtime for a reason, and you want to make sure that you do that. Create a buildup to making the point and end having a good conclusion.  So that the viewer is able to walk away from it feeling informed and persuaded. Small Business Trends: Is there a big difference in telling a story that will help a business as opposed to telling a story from a personal standpoint? Scott Mitchell: When it comes to the structure, there might not be all that much difference – when it comes to the content, it is very different. With content marketing for businesses, the focus is less and less on the product in business, and more and more on human needs of people. The hallmark of modern marketing and the hallmark of modern video and things like email marketing, has been a move away from, “Hey, here is bunch of features.” Trying to explain how to use the tools for maximum benefits in your business. That type of content marketing, that type of storytelling to your customer in this modern age, is much more appealing.  We have tracked this with our technology. Small Business Trends: How do you go from having a finished video to using it to drive leads and build relationships from it? Scott Mitchell: What you want to make sure is that anywhere you are posting the video, you are able to track who is viewing it.  When are they viewing it?  For how long?  So that you can better understand how the video is working.  Is it engaging people? The other thing that you want to do is not just place it in one place, you want to try to distribute it through multiple channels, being able to place that video on a syndicate of affiliate sites. But again, whenever it is being posted in those sites, being able to have the analytics on those sites about viewership can be important.  So what you might find out is that, maybe the video performs extremely poorly on your blog, but low and behold, it performs extremely well on one of your affiliate sites. Another place that we've seen more and more people using video is embedding it in their email marketing. In the past, that would typically mean if you had your email marketing message that would say you have been around us for 30 days and we want to teach you a little bit more about X,Y, or Z and here is the link to a video. Well people click on those links at about half, or even as low as a quarter, of the time that they will click on a nice thumb nail of the video, inside of your mass email program. Small Business Trends: You have a way to set some responses based on who views the video, and what they've seen in the video. I think that is the critical part from a business prospective. Scott Mitchell: For some, posting video to YouTube provides a lot of SEO love back to your site. If you are looking to get some of that love back to your site, absolutely post on YouTube.  What we can actually do is, we can always put a wrapper around that YouTube video.  So you will get all of that YouTube love, but you will get all of the tracking you talked about. Back to the tracking, let's say you send out a video through you mass email program. We can track it down to a named individual.  The reason why that matters, is you can start pushing people into different groups. Here is a group of people that didn't even click it, fine.  Here is a group of people that watch the video, but they only watched it for a couple of seconds, they push play.  Then here is a group of people that watch 50% of it.  Okay, the people who push play and the people who watch 50%, those are very different people, in terms of a level of engagement. I can have a very different conversation with those two groups.  That is the problem of a "view of a video." A lot of times, like on YouTube, it shows you how many people viewed it.  But you don't really know down to the named individual how much they viewed. What we have started doing is using the analytics to actually trigger actions in your other systems. When somebody passes that 50% threshold, or let's say 75% threshold, add a tag in the CRM system saying, super interested in X. Then they pass the 90% threshold, super, super interested in X.  Now you can use those tags in order to do future email marketing.  Or, if you are lucky enough to be using one of these automated marketing tools, you can automatically trigger the sequences. Small Business Trends: Where can people learn more? Scott Mitchell: Check out our site and go to LoopLogic.com. Scott Mitchell – Looplogic by smallbiztrends The post Scott Mitchell of LoopLogic: The Importance of Story Telling in Business Video appeared first on Small Business Trends.

Translucent Accounting Posted: 28 Sep 2012 05:00 AM PDT Making things “transparent” has become popular in recent years. Transparent accounting, transparent processes, transparent government… it’s one of those words that sneaks up on you and then all of a sudden – it’s everywhere – modifying all sorts of other words. Of course, it makes sense that there would be some sort of backlash somewhere.  And the idea of translucent instead of transparent accounting made me laugh. Sure, you can see it, but you have to squint and it’s a little out of focus. If I’m the guy on the right in this cartoon, I think I’d be looking for another job soon. The post Translucent Accounting appeared first on Small Business Trends.

Starbucks Triggers Customer Service Drama Posted: 28 Sep 2012 02:30 AM PDT Ignore your customers when making a business decision, and they'll let you know it. Take the example of café chain Starbucks, which recently announced discontinuing free soy milk and syrups for loyal customers. Customers weren't happy and responded. Your customers are probably the same. Customer service is an important thing, and if you forget about it, even for the benefit of your bottom line, you may find other unfortunate results. Here's more on the story and what other business bloggers have to say about the importance of listening to customers. Where Starbucks Went Wrong They giveth and they taketh away. Free soy milk and syrups that is. These usually cost 50 cents extra, but have been offered free to customers as a reward for making at least five purchases on a registered Starbucks card or mobile app…until now. Of course, the company says they are now tweaking another part of the rewards program by offering its gold-level members, those who make at least 30 purchases over the year, a free drink or food item with every 12 purchases from the cafe chain instead of after every 15 purchases, as before. Wired Here’s the announcement from Starbucks. Customers were not impressed. One possible reason is that the cafe chain tried to spin the news into something positive, even though company representatives should have known it would be unpopular with customers. After all, the “rewards” they were adding to the program (a free drink or food item) were less popular than what they were taking away. Some customers make the choice of soy for health or other reasons, so it is more than a preference. You can see some of the customer comments below. Starbucks Blog From your customer’s point of view. Small business marketing consultant Steve Miller insists Starbucks’ biggest mistake was not trying to see things from their customers’ point of view. In other words, Miller says Starbucks just called up their marketers and had them create an announcement that tried to make their unpopular decision, probably made purely for business reasons, sound like something good. Had they taken a moment to see things from their customers’ point of view, they would have known better. Two Hat Marketing Small Biz Customer Service Ideas Meeting your customers’ expectations. Consistency is critical in every business. Customers must get the service they have come to expect, or they may not remain customers. This is most important when the customer relationship moves from the offline to the online world, says business owner and blogger Joanna Ellis. Creating the same great customer experience online as in your offline experiences translates into better conversion rates and more revenue. Property Management Insider When things go bad. Customers who do become perturbed have never had more tools at their disposal to express their anger at your company or brand. One of the most popular places to do this online is Yelp. When you read a bad review of your business there, the first instinct is to strike back. Keep calm, says Rieva Lesonsky. Take some time to figure out what went wrong with this particular customer and the try to reach out and make things right. Grow Smart Biz Awesomeness is as awesomeness does. The key to being awesome at customer service is not just shining on your good days. Customers should be able to count on the fact that even on your business’s worst days, you will meet or exceed expectations. Belinda Weaver, blogger at Copywrite Matters, argues that a business owner must desire to make good customer service decisions, even when things go wrong. In fact, she says, business owners should treat these problems as opportunities to do the right thing. Copywrite Matters Making them drool. Blogger Sharyn Sheldon says there is a way businesses can go beyond merely satisfying their customers on a regular basis, to a point where, as she so colorfully puts it, competitors will be drooling with envy. That’s because Sheldon thinks she has the answer for the kind of customer service every business owner dreams of, one where you not only meet customer expectations, but gather input to improve from their suggestions. Byte-Size Learning The post Starbucks Triggers Customer Service Drama appeared first on Small Business Trends.

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