Sunday, November 4, 2012

Small Business Events For The Rest of 2012

Small Business Events For The Rest of 2012

Link to Small Business Trends

Small Business Events For The Rest of 2012

Posted: 03 Nov 2012 02:00 PM PDT

Here is our hand-picked list of small business events for the rest of 2012 (in fact, into early 2013).  Yes, we know the Holidays are coming and you may be distracted.  But don’t let the Holidays interfere with enriching your education, and the education of your team — and networking with other business owners.

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Engage and Convert with Video and Social Media
November 6, 2012, Online

During this free seminar you’ll learn:

How social media and online videos can work hand-in-hand
How to use video and other earned media to increase ROI
Tools to manage cost and time-to-market challenges facing those with a content strategy

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How to Create a Website that Sells
November 6, 2012, Online

Find out how you can build a website that engages your online visitors and turns them into sales opportunities. Join sales expert Jill Konrath and Meghan Anderson, Product Marketing Manager at HubSpot, for our upcoming webinar that will discuss how you can build a website that sells. After watching this webinar you will be able to create a website that:

Attracts high-quality traffic and leads
Showcases your expertise and value
Breaks the status quo barrier
Moves prospects through sales funnel

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International Business Opportunities Conference
November 7, 2012, New York city

This conference is a “must attend” event if you are currently or considering doing business overseas. In this half-day program, you will walk away with knowing:
What is the effect of the Euro crisis on global trade and your business?
What opportunities there are for your business in the global market
Whether your business is ready to go international
The secrets of how others have done it from 3 successful global business owners
Key elements for successful expansion
and more

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Collective Connective No. 2
November 7, 2012, Toronto & Online

You’ll hear from a great line-up of speakers in a rapid-fire, pass-the-microphone format that will keep things very lively and interesting.

Technology journalist/broadcaster Jesse Hirsh will also be delivering a keynote address, “Exploring the Future of Work.” And from there, the evening turns into a big party with live music, a creative collaboration experiment and more!

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SmallBizTechTourSmall Business Tech Tour

November 8 – Miami

Join Ramon Ray of Smallbiztechnology.com and learn from a group of passionate small business experts how to use technology in your business. Network with other small business owners and learn how they are succeeding in this fun, energized and highly educational series of events.

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Build Your Presence; Build Your Business!
November 8, 2012, Online

Need to step up your social media marketing but don’t have enough followers to move the needle? New York Times small business expert Melinda Emerson and Vocus are here to help.

Melinda’s tips and tactics help thousands of businesses build their social media presence in less time, with less effort – and she aims to help you, too.

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Veteran’s Transitioning to Entrepreneurship Annual Conference
November 8, 2012, Hampton, VA

This conference is part of an ongoing effort by the SBDC and its resource partners to reach members of the military community including active-duty service members, veterans, transitioning active duty service member, Disabled veterans who are either in business or interested in starting a business.

Topics to be covered includes launching a new product, Starting a new business, Structuring your business ,Merchant Accounts, Doing business with the states and much more. Lenders will also be on hand to provide information on working capital loans for start-up and existing businesses.

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Reboot America Summit 2012
November 8-9, 2012, Washington, DC

On November 8th and 9th, Reboot America will launch its inaugural summit in the afterglow of the 2012 Elections in Washington, DC. This unique time and place will give startups and corporations the opportunity to grow their networks while discussing innovative solutions to help spur business and economic growth in America.

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Small Business Expo
November 8, 2012, Los Angeles

Small Business Expo is a full day networking event, trade show & small business conference of the year for business owners, C-Level Executives & company decision-makers.

  • Network with other business professionals & check out the exciting exhibitor hall
  • Establish new contacts and reconnect with old ones.
  • Further your education by attending workshops & seminars.
  • Learn about new products and services that will help your business grow.
  • Interact with the movers and shakers of your industry.
  • Discover new and innovative technologies.

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Global Entrepreneurship Week
November 12-18, 2012, 20+ Countries

Global Entrepreneurship Week is the world's largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.
During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.

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Attracting Customers When They’re Ready to Buy
November 13, 2012, Online

Pitney Bowes and Google are teaming up to host a live-streamed panel discussion focused on what businesses can easily do to attract and capture the customer who is ready to buy. With customers gearing up for the holidays and many businesses planning out their end-of-year spending, now is the time for businesses to ask themselves two very important questions: How will I attract these customers? And how will I get them to buy from me? A panel of small business experts and successful business owners will share advice and action steps for easy-to-implement tactics to help business owners attract customers who are ready to buy now through marketing and search. Questions will be taken from the online audience. #SMBmagnet

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Still Time to Get Your Business Prepared for the Holidays!
November 14, 2012, Online at Twitter, 8 pm Eastern

Twitter birdJoin Anita Campbell, CEO of Small Business Trends, for a Twitter chat on getting your small business prepared for the Holidays. Even if you haven’t started, there’s plenty of time to:

  • Add Holiday signage and banners to catch shoppers’ eyes
  • Send postcards and distribute flyers about special Holiday inventory or special offers
  • Print Holiday greeting cards and mail them
  • Arrange for client gifts and get them shipped
  • Verify your staffing and shipping arrangements to make sure you are prepared

This chat is sponsored by FedEx Office.  To participate, go to Twitter.com, and follow the hashtag #FedExSmallBiz.  To participate, use the hashtag #FedExSmallBiz in your tweets.

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Take Your Marketing From Good to Great
November 14, 2012, Online

This virtual event gives access tips from 40+ marketing experts on how you can:

  • Optimize Your Top of Funnel Activities
  • Improve and Expand Your Online Advertising Efforts
  • Align Sales and Marketing Teams
  • Integrate and Measure Social Media

Discover what it takes to succeed and how your company can take advantage of proven marketing approaches and technologies.

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WEDC 2012 Women’s Business Networking Event
November 14, 2012, White Plains, NY

Join WEDC for an evening of strategic networking and business building opportunities for women entrepreneurs. The Power of Failure, featuring keynote speaker Dal Lamagna, Founder of Tweezerman, CEO & President of IceStone. Proceeds from this event will be used to support vital programs and services to help emerging women-owned business achieve success.

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MacTech Boot Camp
December 5 – Miami, FL

MacTech Boot Camp is a one day event for those that support the home user, and small business market held around the country. MacTech Boot Camp is a single-track, hotel based seminar that is specifically geared to serve the needs of consultants and techs wanting to serve their base better. This event is geared toward those that already support the home and SMB communities, or that want to become a consultant supporting these areas.

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AME Small Business Conference
December 10-12, 2012, Grapevine, TX

The SAME Small Business Conference is designed to promote partnerships and contract opportunities between small businesses and Department of Defense (DOD) agencies as well as networking opportunities between small and large businesses. SAME is proud to bring together high-ranking representatives from the U.S. Army, U.S. Air Force and U.S. Navy who all share a common goal of helping small businesses succeed in the DOD market.

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New Media Expo
January 6-8, 2013, Las Vegas

NMX, formerly Blog World & New Media Expo, is the first and only industry-wide conference, tradeshow and media event dedicated to providing valuable content for Bloggers, Podcasters and Web TV producers. Pre-register now and receive Super Early Bird rates.

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Affiliate Summit West 2013
January 13-15, 2013, Las Vegas

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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To find more small business events, contests and awards, visit the Small Business Events Calendar.

If you are putting on a small business event or contest, and want to get the word out, please submit it through our Events & Contests Submission Form (it’s free). Only events of interest to small business people, freelancers and entrepreneurs will be included.

Brought to you as a community service by Small Business Trends and Smallbiztechnology.com.

The post Small Business Events For The Rest of 2012 appeared first on Small Business Trends.

Conduit Gives Small Businesses the Ability to Build Industry Specific Mobile Apps

Posted: 03 Nov 2012 11:00 AM PDT

Conduit has rolled out some changes to its platform that aim to make it easier for small businesses to create industry-specific mobile apps. The changes offer the ability to build industry-specific mobile apps for a number of different verticals, including music, events, business, restaurants, education, photography, and blogging.

Businesses that fit into these specific verticals can now use simple tools and templates (see screenshot above) to create mobile apps tailored to their target audience.  The apps will contain features specific to various industries, rather than a cookie cutter set of features that may not be relevant to all businesses.

Mobile Group Manager at Conduit Mobile Eran Zinman said:

"We've seen from the broad range of publishers creating mobile apps with our platform that one solution doesn't have to fit all. That is why we decided develop different features for the specific needs of various verticals."

Mobile friendly sites and apps have become almost a necessity for many types of businesses. And though there are plenty of DIY app builders available, not all of them allow this type of simple customization with specific features meant for particular industries.

Conduit has also partnered with other companies, such as OpenTable, which also recently launched a program to help restaurants build mobile friendly sites, to make sure its app creation tool fits the needs of certain business types.

Said Zinman:

"Each of the verticals is unique, sporting a tailored set of features. For example, the events template has options for maps and an event schedule, while the restaurants template offers pages for menus and specials."

Conduit's basic app tool is free to use and requires no coding knowledge. Businesses can simply submit their website and Conduit can put together simple apps or mobile friendly sites. However, there are more customizable options for users that want to build more advanced apps.

Conduit's first software-as-a-service platform was launched in 2005, and its mobile program launched in 2011. These latest changes begun rolling out in August, but Zinman said that Conduit is continually adding new features to the verticals on a regular basis.

The post Conduit Gives Small Businesses the Ability to Build Industry Specific Mobile Apps appeared first on Small Business Trends.

The Facts of Business Life Will Prepare You for Success in Business

Posted: 03 Nov 2012 06:00 AM PDT

The Facts of Business Life

Is starting a new business in the cards for you in 2013?  Or have you recently started a new business and are looking for helpful tips and insights from someone who's been down that road – more than once?

If either of these sounds like you, then Bill McBean's book, The Facts of Business Life: What Every Successful Business Owner Knows that You Don’t, is a book you'll want to read – and soon.  I received a review copy and decided to read and review it for you because I found a lot of interesting advice inside that applies to all kinds of business owners and managers.

Bill McBean Knows the World of Business; the Good, the Bad and the Surprising

Bill McBean has been a successful business owner for over forty years.  He spent a lot of time in the automotive industry where he purchased several under-performing dealerships and turned them around.  You may not have heard of the dealerships he purchased and revitalized, but you've certainly heard of the automotive retailer that bought them from Bill – AutoNation.

How The Facts of Business Life is Like an Onion

NO – it doesn't stink!  The Facts of Business Life is a book written in a very unique way – it's layered.  This is very interesting because the book delivers these lessons in a similar way to the way they are delivered in real life – in layers.  Let me explain.

According to McBean, there are five levels of business success:

  1. Ownership and opportunity
  2. Creating your company DNA
  3. Survival to success
  4. Maintaining success
  5. Moving on when it's time to go

AND, McBean outlines the seven facts without which no business can succeed:

  1. If you don't lead, no one will follow
  2. If you don't control it, you don't own it.
  3. Protecting your company's assets is your first priority.
  4. Planning is about preparing for the future, not predicting it.
  5. If you don't market your business, you won't have one.
  6. The marketplace is a war zone.
  7. You don't just have to know the business you're in, you have to know business.

And this is where The Facts of Business Life gets interesting.  McBean then takes the seven facts and takes them through the five levels of success.  This is fantastic because as the reader, you get the feeling that all the bases are covered and you won't miss a thing.

In other words, you feel like everything there is to say about the subject has been said.  McBean helps the process along by having a "Benefits" section at the end of each level.  If you're the type to create affirmations, you'll actually be able to take these on as reflections.

Let me show you what I mean:  In an early chapter that addresses rule #1, "If you don't lead no one will follow" at level 4: Maintaining Success, McBean gets into that wondrous feeling of having attained your goals and your success.  More importantly he addresses the tendency to sit back and enjoy the ride and, along with that, the necessity to be ever vigilant with the following reflections:

  • Being a leader enables you to give the company focus and renewed purpose even after success has been achieved.
  • Being a leader enables you to overcome the traps of success.
  • Being a leader drives change, and change keeps a business fresh

What to Look Out for While You’re Reading The Facts of Business Life

I'm not sure if I'm the best authority to say this, but as I was reading this book, I could feel some resistance around some of what McBean was writing.  I could hear that little voice inside my head saying things like, "It shouldn't be like that!" – especially as I was reading the section called "The Market is a War Zone."

To me, "the market" occurs as a place of infinite choice, rather than a fight.   McBean says:

"The marketplace is finite and there is a limited number of customers and of money…"

I don't operate this way and this chapter got me to play around with how my assumptions might be limiting or hampering my growth.  I also got to thinking about how the assumption of limited money and customers would impact other decisions a business owner might make.

As you read through The Facts of Business Life, you may find yourself having those same kinds of thoughts and feelings.  And this is the great gift that McBean gives the reader; the opportunity to take that time to think it through.  You can agree or disagree, but at least you've taken the time to think about it rather than just acting and reacting with no focus.

Why Read The Facts of Business Life?

You may have already noticed that the books I've been reviewing lately are all focused on thinking things through strategically.  My intention is to get us all prepared for the start of a new quarter and a new year. This is the time to take in a variety of ideas, thoughts, strategies and tools so that you have the time to process all the information and develop strategies that will drive your business into the future.

The Facts of Business Life is a great book to add to your reading list as you prepare for 2013 and beyond.

The post The Facts of Business Life Will Prepare You for Success in Business appeared first on Small Business Trends.

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