Small Business Events to Check Out |  |
- Small Business Events to Check Out
- Secrets of Success, Why We Buy Stuff and More
- Yes, It’s True: Services For Your Digital Afterlife Do Exist
- “Do It! Marketing” Will Give You 77 Reasons to Make Your Marketing Work
| Small Business Events to Check Out Posted: 19 Oct 2013 05:00 PM PDT We are back with another hand-curated list of small business events, contests and awards. If you are looking for a way to learn so you can grow your business — or network with your peers and other industry people — here is a good list to check out. To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar. Featured Events, Contests and Awards
Dell World is Dell’s annual tech conference. This year it features a keynote address by Michael Dell, CEO of Dell, and one by Elon Musk, co-founder of PayPal. Entertainment by CAMP FREDDY. Small Business Trends will be there! Hashtag: #Dellworld More Events
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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology. The post Small Business Events to Check Out appeared first on Small Business Trends. |
| Secrets of Success, Why We Buy Stuff and More Posted: 19 Oct 2013 12:30 PM PDT
Well, it’s hard to believe another week has come and gone. Here’s our latest community news and information roundup. We hope you find it helpful. We’ve searched the Web for a good selection of news and features (and some new thoughts on business too.) Be sure to read at the end how you can help make these posts even more helpful. Let’s begin! Web.com’s Small Business Forum Launches Secrets of Success. (Small Business Forum) The new series will include interviews with successful people by Rieva Lesonky. The first one features Small Business Trends founder, Anita Campbell. Hurray! Do You Know why Customers Buy From You? (Retail Minded) Customers may make decisions for many reasons including emotional ones. A great conversation ensued over at the BizSugar community where this post was shared this week. GeoLoqal Helps with Building Geo-Targeting Apps. (One Million by One Million Blog) Sramana Mitra, founder of One Million by One Million, gives us an overview of this platform-as-a-service. And there’s also a glimpse of the people behind it. The Case for Solo Law Practices. (Charkes A.. Krugal blog) Is there a certain kind of legal representation that makes the best fit for entrepreneurs? Legal advisor and business consultant Sara Baris thinks so. Here’s what she has to say. Decision-Making Isn’t Simple. (Kaizen Biz) Let’s face it. If decision making came down to simply weighing facts and options, it would be much simpler to know you’re making the right ones. Be sure to check the feed for Elli St. George Godfrey’s extended chat about this topic on Twitter. Your Marketing Should be a Conversation. (Integrated Marketing Insights) No need to freak out when your customers answer back. It’s a good thing, says William Fayerweather. Now, here’s how to make that marketing conversation two way! So Many Channels, So Little Time. (yMarketingMatters) We hear every day about the importance of social media involvement. But the most important decisions we need to make are about which channels are worth our time and effort. Yasmin Bendror suggests some guidelines. Are You Ready for Customer 2.0? (Business on Market St) With so many small businesses already using digital technology, it’s amazing how few really understand the way their customers too have changed. Nicole Pereira gives us a much needed introduction to the customers of the digital age and how to interact with them. Take Control of Your Online Presence. (BizSugar Blog) When Jonny Ross’s ecommerce site received a Google penalty removing it from the search engine’s ranking, he decided it was time to take matters into his own hands. Today, he advises clients to do the same. A Basic Guide to Keywords. (Zopim Blog) You don’t need to be a Search Engine Optimization expert to make your content more attractive to search engines. Obed Medina gives this basic guide to keyword strategy and answers a question in the BizSugar community. Want to help us enrich the next edition of the community news and information roundup? If you have small business community news you think would be helpful to our readers, please drop us an email at sbtips@gmail.com. Or share it in the BizSugar community. If we think it’s good, we’ll pass it on! Thanks again for reading! Reading Photo via Shutterstock The post Secrets of Success, Why We Buy Stuff and More appeared first on Small Business Trends. |
| Yes, It’s True: Services For Your Digital Afterlife Do Exist Posted: 19 Oct 2013 09:00 AM PDT
Social media has become a part of daily life for people around the world. Facebook profiles and Twitter pages can serve as a primary means of communication as well as a public representation of the page's owner. So some social media users have begun making arrangements for their social media pages once they are no longer able to update them. In fact, the U.S. government encourages social media users to designate an online executor, a close friend or family member with access to online accounts and passwords who would be responsible for closing or maintaining them after the user's death. Digital Afterlife ServicesSome companies, including Google, also have features in place to let users designate how they'd like their accounts handled after death. Google account holders can use the Inactive Account Manager to designate an executor who can contact Google after the user's death to gain access to their accounts. The executor must provide Google with a copy of the death certificate and other information to gain access to the accounts. They can then shut them down or deal with them accordingly. Facebook offers a different option. A friend or family member still needs to provide proof of death to Facebook. Then the user's page can be memorialized. Confirmed friends can then view past photos and updates and leave messages of remembrance.
[Image: Facebook] Twitter has similar policies in place. The policies allow access to a user's accounts after death. But social media users now have some additional options to decide how they'd like their accounts maintained after they’ve shuffled off this mortal coil. A growing number of social media management services promise to handle a person's online presence after they’ve gone. LivesOnLivesOn is an app that can keep a Twitter personality active after the owner has died. This includes creating new posts and even interacting with other users. The app uses artificial intelligence to track activity on your personal account so that it can eventually emulate the activity on a LivesOn account. To use LivesOn, a person must sign up and then choose a friend or family member to alert the app of the user's death so that it can begin tweeting.
[Image: LivesOn.org] Don't want a robot to be the one to tweet for you? Deadsoci.alDeadsoci.al gives users the ability to create their own social media messages that will publish after death. The service is free but also requires a social media executor. Users can leave text, audio or video messages to post on a certain date or after death. These can include general posts to an entire network or personalized messages to certain people.
[Image: Deadsoci.al] If you're looking for a easier way to give your loved ones access to your online accounts, there are also services that can simply store your information and instructions. AssetLockAssetLock is an online safe deposit box that can store passwords, files, instructions and other information. It's not specifically for social media. But you can use it to give others access to your accounts and instructions about how to handle them.
[Image: AssetLock] SecureSafeSecureSafe is another service that can store files, passwords and other information. It also allows you to designate online beneficiaries who will receive access to certain accounts or online assets after death.
[Image: SecureSafe] DeathSwitchDeathSwitch is a service that doesn't require a designated executor to send out communications after death. The site sends periodic emails to users, which they must then respond to in order to let the site know they're still alive. If the service doesn't receive a response in the time period designated by the user, it determines that the user has died or has been seriously injured. Messages, including account passwords and last wishes, are then sent to those designated.
[Image: DeathSwitch] Other social media management tools like Hootsuite that were not created specifically for use after death can still be helpful in that circumstance. Users can simply schedule posts in the distant future and monitor or update as necessary. Will you choose to live on in the digital world after you’ve departed from this one? Grim Reaper Photo via Shutterstock The post Yes, It’s True: Services For Your Digital Afterlife Do Exist appeared first on Small Business Trends. |
| “Do It! Marketing” Will Give You 77 Reasons to Make Your Marketing Work Posted: 19 Oct 2013 06:00 AM PDT
I don't know – but whatever it was, I deemed it click-worthy and that's when I saw “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.” When I see a book title with the words "do" and "marketing" in the same phrase – what do you think I have to do? Get a copy! So I tweet Mr. Newman and within a few minutes – bam! We are in email contact and on the phone. I'm so sorry that you can't hear this guy – because he is an absolute hoot. The good news is that his robust sense of humor and marketing genius come through in the book. So you'll not only be laughing, but you'll be learning and most importantly of all – doing the effective marketing that's been eluding you. You Don't Have to Read the Book to Get ResultsThis is one of my most favorite kind of books (hence the gushing review). Because you don't really have to read the entire book from start to finish. Just start with the table of contents, pick a marketing area you want to work on, turn to that chapter and page and then just do what it says. There really isn't much more I can tell you. So I guess I should just show you. Pick a marketing challenge you're having right now. I'll wait a minute for you to do that. . . ahh – good one – getting better prospects. That is an awesome challenge. When you attract the right prospects, you get better and more profitable customers. Let's work on that. Part Eight: Get Better ProspectsThat is page 132 and by the time the chapter ends on page 155 (just over 20 pages) you will:
This is just one small section. But there are so many wonderful and practical ideas in this book. My favorite is the very end, where he actually has a 21-Day Launch Plan that you can dig into and follow day-to-day assignments that will guide you through the strategic market planning of your business. Newman Makes Traditional Strategies Accessible and FunNewman is a funny guy – but don't let his humble and humorous demeanor fool you. There is real substance and some crazy-good guidance in this book. David Newman is a nationally acclaimed marketing speaker who presents to groups of entrepreneurs and executives who want to generate more leads, better prospects and bigger sales. David has been working at the intersection of marketing, technology and professional services since 1992. His past clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, PriceWaterhouseCoopers and 44 of the Fortune 500. He is an experienced professional services marketer, professional speaker and strategic business coach. David has presented marketing keynotes, seminars and strategic work sessions for over 600 groups, including state and national associations, nonprofit organizations and companies of every size. The Practical Marketing Smack-Around That's Been Missing in Your BusinessIn a lot of ways reading Do It! Marketing is like working with a personal trainer – it hurts so good. You may not be happy with what you read. But the way Newman writes, you won't care about any of those things. This is an ideal book for anyone remotely responsible for sales and marketing. Do It! Marketing will give your marketing plan a real workout – but the only thing you'll be moaning about is what to do with all the new customers you have. The post “Do It! Marketing” Will Give You 77 Reasons to Make Your Marketing Work appeared first on Small Business Trends. |
It all started on Twitter. It was crazy early in the morning and I was perusing my Twitter stream over that first cup of coffee. I saw this Tweet by David Newman (| You are subscribed to email updates from Small Business Trends To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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