We Have a Winner in the MOO Free Business Cards Contest |  |
| We Have a Winner in the MOO Free Business Cards Contest Posted: 02 Jun 2012 12:22 PM PDT
The contest ran for 30 days, collecting entries from April 12, 2012 until May 12, 2012 and up for grabs was $1000 worth of credit to spend at MOO under a new MOO Business Services account. Now it’s time to close the loop, and let you know who won. We are excited to announce that the winner was randomly chosen. Without further adieu, drum roll please . . . the winner is:
For the last 12 years, Dynamic Solutions Group's (DSG) passion has been the dedication of resources, industry intelligence and expertise to working with their clients to help them make affordable design, maintenance, service and support decisions of all their business technology. As stated on their web site:
Many congratulations to Steve and the Dynamic Solutions Group! And many thanks to MOO for helping deliver an excellent event for small businesses. From Small Business Trends |
| Read Likeonomics to Learn the Power of Likeability Posted: 02 Jun 2012 05:00 AM PDT
According to Bhargava, "Personal relationships are the only currency that matters." Likeonomics begins and ends with this idea. If you're fond of saying things like "People buy from people they like", then you will want to dig into this book with gusto because you'll finally get some concrete data to support your cliché. You can look at Bhargava as a sort of Mythbuster (like the TV show where they take common beliefs and myths and test them to see if they are true) . In Likeonomics Bhargava goes through a variety of studies from Behavioral economics and psychology and explains:
Rohit Bhargava is a "Likeable" Guy When he's not busy being likeable, Bhargava is a marketing expert focused on helping to bring more humanity back to business. He advises some of the world's largest global brands on communications strategy through his role as a member of the strategy and Planning Group at Ogilvy. His thinking has been featured in the Wall Street Journal, The Guardian, Fast Company and all those other media you count on to keep you up to speed on business. He's also spoken at TEDx, so you know he's engaging. In fact, although he’s a marketing professor at Georgetown, Bhargava has built his brand around being an approachable and engaging guy. Rohit Bhargava is more than likeable, he’s insanely curious about the unseen influence that we can exert when we truly understand “how the world works”. And he’s focused that curiosity inside the pages of Likeonomics. How You Can Be Likeable Too Likeonomics is written in three sections:
One of the chapters that stands out for me is the chapter on Truth. Bhargava introduces something unexpected into this chapter — the power of Unexpected Honesty, Unbiased Fact and Proactive Integrity. In this chapter, he shares stories that exhibit each pof these characteristics and in so doing – teach us that when our business becomes more human and shares more of those human qualities, we connect with people and they become more open in listening to us. Each of these chapters is filled with interesting stories about the people and brands that you’re familiar with. In fact, as you readh, you’ll likely remember a lot of these situations and finally understand what was going on behind the scenes to make you look at these brands more favorably. Another structural element in Bhargava’s writing is that each of these core chapters is written using the same format. This must be his professorial side coming through because I found it easy to read, process and remember the information for later use. Who Will Enjoy Likeonomics Likanomics is the ideal book to pick up for summer reading. It’s easy to read, educational and if you decide to put some of the recommendations to work, you may just find yourself being even MORE liable. This is another book that is similar in style and substance and Freakonomics because it takes research and uses it to show how our emotions impact our decisions about people. I’d certainly recommend this book to business owners and managers — especially in B2B environments where it’s easy to think that pure technical performance drives customer buying decisions. The usual suspects will love this book – sales and marketing professionals and all of us business book junkies. If you’d like to get a preview of the book, check out the Likeonomics web site. Once there you can check out some unexpected honesty about why you shouldn’t read the book as well as a free excerpt from the book. If you want to get a flavor for Bhargava’s writing style, check out his blog Influencial Marketing. Likeonomics isn’t just a business book – it’s the survival guide for the new ecoonomy and rules of success. From Small Business Trends |
On April 12, 2012, Small Business Trends announced the commencement of the 
Before you jump to any conclusions, Likeonomics is NOT about Facebook or clicking on "like" buttons. Wait a minute. Let me re-state that. Likeonomics IS about hitting "Like" buttons – but not the Facebook kind – the emotional kind. The kind that build relationships and get people to trust you and do business with you. | You are subscribed to email updates from Small Business News, Tips, Advice - Small Business Trends To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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