Thursday, November 28, 2013

Another Obamacare Website Delay, Affecting Small Businesses

Another Obamacare Website Delay, Affecting Small Businesses

Link to Small Business Trends

Another Obamacare Website Delay, Affecting Small Businesses

Posted: 27 Nov 2013 03:10 PM PST

Healthcare.gov small business shop exchanges

On the eve of Thanksgiving, the Department of Health and Human Services announced another delay in the Affordable Care Act. This time the delay impacts small businesses with fewer than 50 full-time equivalent employees, and their ability to apply online for coverage using the SHOP exchange marketplace.  SHOP stands for “Small Business Health Options.”

Small businesses with fewer than 50 employees are not required to secure insurance for their employees.  Larger businesses do have a mandate, although that previously has been delayed one year.  But the whole goal of Obamacare was to make better insurance coverage more affordable for everyone.  Small businesses that want to take advantage of tax credits were supposed to be able to opt to use the SHOP exchanges to enroll in affordable coverage for their employees.

What this delay means is that small businesses won’t be able to use the Federal website to apply for/enroll in coverage through the SHOP exchange for their employees, if they do choose to offer coverage to their employees — and many do.  They will instead have to apply in writing, in person or through an insurance broker or agent.

Jason Millman, writing on Politico notes:

“The White House is trying to get the troubled enrollment website on track for individuals and families seeking coverage, which is a higher priority. It set this Saturday, Nov. 30, as a target date for getting HealthCare.gov working for the ‘vast majority’ of users.

The delay of the small business exchanges comes as little surprise, as the administration had said earlier this week it would offer alternative ways for small businesses to enroll. Still, it undercuts the White House message that it's beginning to turn around the disastrous rollout of the health care law.”

Thomas Howell Jr. writing on the Washington Times adds:

“Its decision to delay Web enrollment through the Small Business Health Options Program, or SHOP, until November 2014 is yet another tweak to the Affordable Care Act's tumultuous timeline.

‘The president bit off more than he can chew with this health care law, and small businesses are now forced to bear the consequences,’ House Speaker John A. Boehner, Ohio Republican, said.
The delay is rooted in the rampant Web glitches facing the federal portal, HealthCare.gov, which spoiled the October debut of the health exchanges and forced the administration to launch a 24-7 repair campaign.

On Wednesday the Department of Health and Human Services said the agency immediately is opening up direct enrollment in the SHOP program through agents, brokers and insurers in states that let the federal government run their exchange.

Businesses with fewer than 50 employees, which are not required to offer coverage under the Affordable Care Act, also can compare plans online starting Dec. 1, even if they have to rely on non-Internet applications to qualify for tax credits and gain coverage for employees, officials said.”

The announcement was made in a confusingly-titled blog post on the Department of Health and Human Services blog, called “A Direct New Path to SHOP Marketplace Coverage.”  It states:

“For small businesses in states with a SHOP Marketplace that's run by the federal government, we are making changes to make sure that you can take advantage of SHOP coverage and the tax credit as soon as  possible. Specifically, for 2014, small employers will enroll their employees in coverage through an agent, broker, or insurer that offers a certified SHOP plan and has agreed to conduct enrollment according to HHS standards.”

While making it sound like it has become easier for small businesses to shop for health insurance coverage, in fact, your options are more limited.  Why?  Because you won’t be able to use the website to the extent anticipated.  Still, you can use brokers and file written applications.

Two well established groups representing small businesses, responded quickly.  The National Federation of Independent Business (NFIB) had this reaction, through its manager of legislative affairs, Kevin Kuhlman:

"This new delay announcement is a disappointment but not a surprise. Small businesses continue to be low on the priority list during the Obamacare implementation process. It probably matters little to people in Washington that the failure to get the small business exchanges online adds yet another onerous paperwork requirement for job creators. The continued delays add to uncertainty and contribute to the decision of many owners to take early renewals of their small-group plans."

And the National Association for the Self-Employed (NASE) said this via Katie Vlietstra, Director of Government Affairs:

“Today's announcement by the Obama Administration to further delay online enrollment of the federal small business exchange is just another blow to the new health care program. The Obama Administration continues to make it incredibly difficult for small businesses to adequately plan and prepare when they continue to move the goal post. We have provided the Administration with guidance and clear examples of how this type of decision will negatively impact us and yet, they continue to ignore the businesses that create the vast majority of jobs in the United States. We are disappointed to say the least; small business owners now have less than 45 days to scramble and find adequate health care coverage for them and their employees.”

So what should you do?  If you might want to qualify for the Small Business Health Care Tax Credit, talk to a qualified insurance broker. Don’t expect to go online and enroll your employees — at least not until a year from now, in November 2014.

If you don’t care about the tax credit or are happy with your current group plan, then the SHOP exchanges and website are irrelevant anyway.

Meanwhile, as of late Wednesday, hours after the announcement, the Healthcare.gov website still says you can apply online for the small business SHOP exchange (screenshot above).  Get more information at the HHS blog post.

The post Another Obamacare Website Delay, Affecting Small Businesses appeared first on Small Business Trends.

9 Entrepreneurs Weigh In: Do Company Titles Matter in Your Business?

Posted: 27 Nov 2013 11:00 AM PST

company titles for employees

When running a small business or startup, people are your most valuable asset. More importantly, you want to be your most professional to the outside world without sacrificing productivity internally.

With that in mind, do company titles for employees end up helping or hurting your team in the end? Are they something only big corporations need to worry about, or do titles help motivate key staff members?

In order to find out, we asked a panel of successful entrepreneurs from the Young Entrepreneur Council (YEC) what they thought about the following question:

“How important are company titles in a startup or small business? Do you use them (or the lack of them) to motivate staff and if so, how?

Here's what YEC community members had to say:

1. Think Flexibility; Show Hierarchy

“We aren’t a large company yet, but we believe titles are important to our staff because they use them when we recruit other staff members. It lets them know their position and influence in the company. Given that responsibilities change, we try not to give titles that are too specific. When you think of names, think flexibility, but show hierarchy so employees can feel growth within the company.” ~ Derek Capo, Next Step China

2. Don’t Limit Flexibility With Titles

“Too much emphasis on job titles creates the idea that employees only do their job descriptions, and their importance to the company is derived from that. Don’t silo your employees by placing too much emphasis on titles. Instead, motivate by giving them complete ownership over projects that stretch them and grow their skill set — something much more valuable than a job title.” ~ Matt Ehrlichman, Porch

3. Standardize Titles at 20 or More Employees

“Titles in terms of defining levels of the organization are mostly useless early on. People are constantly shifting roles as the organization evolves. Function is somewhat important, and levels are less important. At about 20 people, you need to standardize levels and expectations within the organization and use titles and promotions to motivate staff.” ~ Trevor Sumner, LocalVox

4. Promote Leadership Qualities

“We just recently formed a leadership team that any employee has the potential to move into if they can demonstrate greater responsibilities beyond their official roles — particularly the ability to develop our business and bring in more revenue. The prospect of being on the leadership team motivates our employees to think and work above and beyond rigid roles.” ~ David Ehrenberg, Early Growth Financial Services

5. Use Them for External Reasons

“We only have titles for external use. We have a very horizontal structure where everyone respects one another, so there’s not a great need for titles internally. Our leaders are direct supports in their departments to the people they manage. However, it’s more important to give senior titles to those who interact with people outside of the company.” ~ John Hall, Influence & Co.

6. Signal Value to Clients

“We use titles primarily to show our clients who they should reach out to for support. It also communicates credibility to some in our industry who have notions that a “virtual assistant” isn’t a valuable team member. By creating our “client concierge” position, we demonstrate commitment to caring for the client’s every need, and that’s a meaning “VA” doesn’t convey.” ~ Kelly Azevedo, She’s Got Systems

7. Don’t Bring Titles into Meetings

“For the first year, my business card read, “Director of Player Personnel.” Advisers eventually told me to put “CEO” on my card, so others would know who they’re working with. Titles are important for others to see. They’re important for your team to feel valued. Just make sure that they’re never brought up in meetings. Good ideas, not a hierarchy, always win at a startup.” ~ Aaron Schwartz, Modify Watches

8. Don’t Limit Value Creation

“Because Poshly is a high-growth startup, team members do all they can to contribute to its success, regardless of titles. Many roles expand to other facets of the business. For example, sales team members often work on editorial content, or engineers help craft B2B marketing materials. We all work together to create one cohesive unit, so even though there are titles, they don’t limit our work.” ~ Doreen Bloch, Poshly Inc.

9. Use Them, But Don’t Take Them Too Seriously

“We use them, but they are less important than I thought they would be. People don’t really care about the titles in ad agencies (unless you’re an assistant account executive, then everyone knows you just started).” ~ Yuriy Boykiv, Gravity Media

CEO Photo via Shutterstock

The post 9 Entrepreneurs Weigh In: Do Company Titles Matter in Your Business? appeared first on Small Business Trends.

Thanksgiving Turkey Shortage May Be Good for Small Growers

Posted: 27 Nov 2013 08:00 AM PST

turkey shortage

The nation’s biggest turkey producer is worried about smaller birds and that could be a big break for smaller turkey growers.

Okay, here’s what happened.

Apparently, Butterball, which produces almost one out of every four Turkeys consumed on Thanksgiving, produced smaller birds this year. There was a problem on some of the company’s farms getting turkeys to put on the pounds in time for the holidays, it seems.

As a result, fresh birds for Thanksgiving are a lot smaller with fewer of the big 16 pound and larger turkeys to go around. In fact, Butterball has shipped about half as many of its large fresh turkeys as usual. Although large frozen birds are still available.

A Big Opportunity for Smaller Growers

Butterball is responsible for about 1.3 billion pounds of turkey per year in the U.S. representing about 16 percent of the market.

While other big turkey producers like Jennie-O and Cargill take up a lot of what remains, any dip in production by is good news for smaller growers. That’s especially true during a period of peak demand like the Thanksgiving season.

Mary Pitman of Mary’s Turkeys, a small grower raising organic free-range birds in Fresno, Cal., told Fox News recently:

“The shortage of large Butterball turkeys … will open up the market to everybody.”

Meanwhile, other small farms say they have already seen the results of the shortage in increased demand for their own birds.

Armand Bechard of Bechard Family Farms in Conway, Mo., told the website of local TV station KY3 his farm had sold out of turkeys two weeks before Thanksgiving. That’s despite raising twice as many this year.

When a big supplier can’t meet demand, it can be a great chance for small businesses offering similar or comparable products or services. The key is to be ready to take that opportunity when it comes.

Free Range Turkeys Photo via Shutterstock

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Holiday Tech Gadgets Gift Ideas

Posted: 27 Nov 2013 05:00 AM PST

tech gadgets gift ideas

As we gear up for the holidays, we ultimately start thinking of what to get people. Whether you are traveling for the holidays, are one of those people who have a hard time making a holiday gift list or you’re doing some holiday shopping for the businessperson who seems to have it all, there are many new gadgets available. The following is a list of tech gadgets gift ideas I recommend for you or any other businessperson on the go.

Tech Gadgets Gift Ideas for You

GlobaTrac: Trakdot Luggage Tracker

This palm-sized device fits into your luggage and has worldwide location reporting through your cell phone. You can connect multiple cell phones to one device or track multiple devices from one cell phone. It will send you an SMS text message or email upon arrival with the location of your luggage and help you find it when you are within 160 feet of it at the baggage claim. You can also track your luggage location history online at the Trakdot website with your PC. The cost is $59.95 with an $8.99 activation fee and $12.99 annual fee.

  • Optional Mobile Application: There are mobile apps available for iOS and some Android devices (Note 2, Galaxy S3, S4).
  • Battery Operated: Requires 2 AA batteries.

Kensington Tough Case “BlackBelt” 

tech gadgets gift ideas

What to say? This tough case for iPad is what you need if you worry about dropping your iPad on a hard surface. I have tested a lot of cases and this one was built to take some punishment, inadvertent, of course. It is a bit heavy, but took the bounces and hard jolts I gave it. Comes in pretty colors, too.

Bracketron: Twist & Charge USB Charger

If you are tired of trying to decide which device you want to charge first, this offers an option to charge two devices via one electrical outlet. They created a flat plug, in essence, that nestles flat behind anything else you want to plug in. This surge-protected USB outlet rotates 270 degrees for convenient charging. Price: $17.95. It’s pretty cool.

  • Mobile Devices: Supports most mobile devices including MP3 players and Smartphones.
  • Tiny: Fits into any briefcase, purse, laptop bag, or backpack.

Griffin: SkyView Travel Seatback Mount for Mobile Devices

Whether you are traveling by airplane, bus or train, you can use this device to mount your Smartphone, media player or compact ereader tablet on the tray table of the seat in front of you. It fits over the seatback latch and grips it to provide a secure stable mount or acts as a freestanding device stand on tray tables. This gadget can allow adults to have one more hands-free data sources open or keep children entertained. It's $29.99.

  • Adjustable Angle: Allows you to position your device for comfortable viewing.
  • Adjustable Cradle: Fits devices up to 5.25" x 8" (13.3 cm x 20.3 cm).

New Trent: Travelpak

The Travelpak is a sleek, powerful external battery with an integrated AC adapter that is compatible with most USB-based devices. It is also an integrated AC adapter that allows users to charge two USB-based devices concurrently while the battery is plugged into an outlet. The USB ports are compatible with most tablets (2.1A) and smartphones (1A). The price is $44.95 to $49.95. I included these guys in a previous battery roundup.

  • Two battery strengths: You can purchase a 4,000 mAh or the longer lasting 7,000 mAh (Travelpak Plus).
  • LED: There is an ambient status indicator lights that can double as a nightlight or mini-flashlight.

Safe Skies: TSA Luggage Locks

tech gadgets gift ideas

Safe Skies offers a wide variety of cable locks, luggage straps, combination locks and padlocks to protect your luggage. Their locks give travelers peace of mind while traveling and come in a variety of designs, colors and styles to meet every need. These all come with a guarantee that they will not be clipped at the airport. If your lock is clipped, it will be replaced by Safe Skies free of charge. They range in price from $8.95 to $20.95.

  • Baggage Screener Torch (this is the logo/symbol that stamps it as TSA approved): Allows baggage screeners to identify, open, inspect and relock your luggage with ease.
  • International Recognition: Locks are accepted and recognized by TSA and Her Majesty's Revenue and Customs of the United Kingdom. Who can argue with the Queen?

Seidio: Innotraveler Universal Car Mount

This car mount allows you to position your Smartphone or similar device in an easy access position on your windshield. The locking suction cup and reusable adhesive pads provide a secure mount and won't leave sticky residue behind. It offers an adjustable arm and doesn't take up a lot of space on the window. Price: $34.95.

  • Compatibility: Works with any device with a screen size of up to 5.5" (iPhone, Blackberry Z10, HTC One, Samsung Galaxy S4, Note 2, etc.).
  • Lightweight: It is only 4.4 oz.

Kinivo: BTH240 Wireless Bluetooth Headphones

You can directly stream music and more from your mobile device using these Bluetooth headphones. These are not earbuds, but actual over your head stereo headphones with a lightweight, foldable design. Honestly, this is one of the first headphone sets I have found to be truly comfortable. In fact, I had to give up my pair to my wife who fell in love with them. The built-in microphone cancels noise and will automatically pause music when you receive an incoming call. Their price is $49.99.

  • Bluetooth Enabled: They can connect to any Bluetooth device to provide wire-free and hands-free audio.
  • Battery Operated: The integrated rechargeable battery lasts for 10 hours of continuous audio or 200 hours on standby.

Airsleep

This is an app for your iOS that will transform your mobile device into a sleep system. It is designed to provide restful and restorative sleep for travelers to counter jet lag and fatigue. Using both calming sounds and patented Dreamwave Technology, it activates your brain's "deep sleep" response and delta waves so you can get the rest you need. The initial app is free (for a limited time) and comes with three calming sounds preloaded into it. You can purchase additional sound packages for $0.99.

  • Airplane Mode: All the apps work when your device is set on airplane mode.
  • Customizable: The easy-to use interface allows you to adjust both the background audio and the length you would like the program to run.

Griffin Technology: iTrip Auto

Griffin's iTrip was designed to turn the audio from your Apple device into a FM signal and transmit it through your car radio. The iTrip Auto uses this technology and acts as a charger and an inline remote that allows you to play/pause or go forward/backward. It uses SmartSound technology to maintain the highest quality of sound by adjusting signal levels. The one-button setup finds the best open frequency for you with SmartScan but also allows you to tune traditionally. The cost is $59.99.

  • Programmable: Lets you pre-set your most frequently used settings.
  • App Integration: A free download from the iTunes App Store allows you to integrate with your iPhone and iPod touch.

Prong: PocketPlug

tech gadgets gift ideas

The PocketPlug solves two problems with one device. It is a sleek, durable, lightweight case for your iPhone and it is a portable charging solution with a retractable plug. It also includes an integrated USB port to provide for any additional charging needs. It automatically enhances the audio of your device by redirection of sound from the speaker to the front. The price of this two-in-one device is $59.95 – $69.95.

  • Compatibility: There are two models: One for the iPhone 5/5s and one for the iPhone 4/4s.
  • Color Selection: It comes in black or white.

Satechi: USB Portable Humidifier

You can convert an ordinary bottle of water into a humidifier, mister or aroma diffuser to create a relaxing, soothing environment with this device. It attaches to the top of most water bottles or glasses and adds moisture to the air, providing relief for coughs, colds, itchy dry skin, chapped lips and other maladies caused by dry air. Filters should be changed every 3 months depending on how frequently it is used. The humidifier is $29.99, and filter replacements are $4.99.

  • Unique: It might just help you breathe easier if you are in a tough spot.
  • Low Power Consumption: It automatically shuts off after 8 hours and uses only 2 watts of power when it is operating.
  • USB Powered: Uses a USB 2.0 or 3.0. Tether it to your laptop or an auxiliary battery (see link above).

Toddy Gear: Pocket Toddy

Marketed as your "on-the-go SmartCloth," this travel-sized tech cloth is engineered to clean glasses, camera lenses, smartphones, laptop screens and other sensitive devices. Made from 100% microfiber, each cloth has both a plush side to clean and silky side to polish your gadgets. It folds into a neat pocket-like package with an elastic band that attaches easily to any key chain, purse, or backpack. Each one is $9.99.

  • Easy Care: It says you can machine wash it and dry it, but I just wash mine by hand and hang it on something to air dry.
  • Style Choices: If you need stylish ways to clean your glasses or screens, this is it.

id America Spark In-Ear Headphones

If an in-ear headphone can be ergonomic, these are it. These earbuds start at $48.00. Precision acoustics, hip and snug design. Love ‘em.

  • Truly Comfortable (I have worn mine for hours without noticing.)
  • Comes with a little case to protect your investment.

If you need something a little more light-hearted, perhaps even as a joke, then check out three of these four items from blogger Shaan Haider, including the PC Prankster. 

What will you get that business owner, executive or tech gadget enthusiast who has everything this holiday season?

Wish List Photo via Shutterstock

The post Holiday Tech Gadgets Gift Ideas appeared first on Small Business Trends.

When the Pros Secure Your Network You Keep Away the Cons

Posted: 27 Nov 2013 02:30 AM PST

Sponsored Post

secure your network

"Yin and Yang" is used to describe how seemingly opposite or contrary forces — such as light and dark, hot and cold, fire and water, positive and negative — are interconnected. In the world of internet technology the Yin and the Yang, like it or not, are the IT professional and the hacker.

Wherever technology exists there will be a professional trying to protect your valuable data — and the potential of a hacker trying to get to it. There have been unprecedented number of attacks on business networks in recent years, and it just continues to grow.

Small business networks and websites are a common target, as they are perceived as being soft targets.

The reasons hackers try to infiltrate computer systems is also much more widely varied than you may think. While some are certainly thieves trying to steal money or data, or may even demand blackmail to go away. Others are hacking websites looking for a “host” to plant viruses, links, or to use as a tool for a planned malware attack. Recently 20,000 legitimate sites were infected with one type of malware.

Then there are the hackers who do it for the sport … a test of skill against large supposedly secure systems. And then there are the hacktivists who have a political agenda in mind and attack those whose message is counter to their beliefs.

Whatever the reasons, you may be a pawn in this game they play. Ignoring your network security is akin to ignoring your health. Sure, maybe nothing will happen … but when it does, it may already be too late.

So What Should a Responsible Business Do?

Unless you happen to be an IT or security professional, you should hire one.

Sure, those nice out-of-the-box routers you buy at the big box store don’t seem hard to set up if you just follow the basic instructions. But those basic instructions don’t do much of anything other than allow you access to your Internet and other computers. Most have very little to no security configuration on them to begin with. A professional can assess your access needs and apply a configuration to your router that will only allow access to application specific or process specific software’s, thus limiting access to your information from the outside world.

Then there is the consideration of viruses.

As a former IT business owner myself, I can’t tell you the number of times I felt empathy for a client who waited to long to have their slow computers checked out.

Too often a person will overlook the changes on a computer and dismiss them because they either feel they “don’t have the time to deal with it” or “computers just get slow over time." Let me tell you something. Computers don’t just get slow over time … what makes them “slow” is change. Change can be created by software upgrades which may require more resources than your computer can now handle, but another major cause is that your computer has been infected and ignored.

That slow computer is probably slow because all of its resources are now being used to send your data back to a hacker — or to share a nasty virus with everyone you know.

You need to have good solid, updated anti-virus and anti-spyware software on your computers as the first line of defense. However, you need an IT pro because the one thing no software can stop is user interaction. That is, if you install a program, thus overriding the software, you WILL get a virus, and your software is not to blame.

At this point you need the talent of an IT professional to determine the damage and the best course of action to save your data and restore your work environment. Often times a virus installed by the computer owner cannot be removed by anti-virus software.

It would be futile to try describe every insecurity here, because there are so many ways a system or network can be compromised today. And the methods change all the time. That's why you need a skilled pro with sufficient knowledge and access to tools and methods, on your side.

Just so you understand the issues. Hackers want in, IT pros want to defend… you want to defend, you need help.

How Do You Choose the Right Help to Secure Your Network?

There are many firms out there, both locally and nationally that can provide these types of services. Look for solid references from other clients.

A 24/7 response time may be crucial for some business, with remote access so that they can connect to your network or computer for the fastest turn-around time. Also having on-site support is a benefit, as there are times a remote call just won’t get it done. For example, an issue with computer hardware.

Choose a provider who understand the entire gamut of technology. One provider that can support PCs, Macs tablets, smartphones, printers, networks, servers, etc. can be hard to find… but very important in today’s multi-platform world.

For the sake of simplicity and cost, look to your business technology services company first. Clearly they have staff that understand the tech and keeping things under one bundle has its advantages.

Security Photo via Shutterstock

The post When the Pros Secure Your Network You Keep Away the Cons appeared first on Small Business Trends.

Wednesday, November 27, 2013

How to Merchandise Your Store for the Holidays

How to Merchandise Your Store for the Holidays

Link to Small Business Trends

How to Merchandise Your Store for the Holidays

Posted: 26 Nov 2013 04:00 PM PST

merchandise your store

The holiday shopping season officially kicks off this weekend, and small retailers nationwide are getting ready. When you're a brick-and-mortar shop, one key to success is making your store visually appealing so it stands out from the others nearby.

There's still time to make some last-minute merchandising changes that will attract passersby.

Merchandise Your Store for the Holidays

From the Outside In

Give your store an objective once-over from outside the entrance. If it's got an outside entrance on the street or in a parking lot, is the entrance clean and free of trash? Is the sidewalk swept? Does it catch your eye from the street or parking lot?

If your store is inside a mall, how close do customers have to be before they notice your storefront? How does it compare to next-door stores? Does it stand out or blend in?

If your signage isn't doing all it should be, now's the time to place some banners, window posters or easel displays that will really make your store entrance "pop."

Window Treatments

Your window displays need to catch customers' eyes. I grew up near New York City, where window dressing is an art. Think of a theme that's appropriate for your brand, your customers and your location. That could mean channeling the magic of the Manhattan Macy's winter wonderland if your brand is more traditional or child-focused.

If you're in a Southern California beach city, you could create a "surfing Santa" theme. Or if you target Millennials, your windows could offer a snarky, humorous take on the holidays.

The goal is to create something that stops customers in their tracks. Of course, you also want to make sales, so try incorporating hard-to-find, must-have or bestselling product into your displays.

It's What's Inside that Counts

Once inside your store, customers should feel the same vibe they got from the window display, whether that's a carefully curated, museum-like display of a few key pieces or a cornucopia of plenty with products overflowing from every shelf and table. Even if you go the latter route, make sure your displays are merchandised to guide busy customers to smart choices.

For example, group complementary products together so customers can grab and go. You might even consider displaying pretty baskets, bags or boxes nearby so customers can "build their own" gift baskets. Use signage to spell it out—don't make rushed holiday shoppers think too hard.

Shelf labels or display signs that say things like "Great Gifts for Mom" or "For the Guy Who Has Everything" will help guide customers where they need to go.

Sensory Overload

Your store should be a feast for the eyes, but don't forget about the other senses. If appropriate to your brand, pleasant holiday scents can put customers in a festive mood and keep them in the store longer. (Just make sure it's not overwhelming.) Background music, whether slow, seasonal, fast or energetic (think Abercrombie stores) can lure customers in and encourage them to shop.

Holiday shopping can be a marathon activity, so make space for a few cushy chairs where shoppers' tired companions can rest their legs. Finally, consider a small refreshment area with hot tea, cider or lemon water and cookies or other treats to re-energize your guests. (If spillage or staining is a concern, stay away from the ooey-gooey items and stick to less risky treats like candy canes or gingerbread cookies.)

And Don't Forget. . .

Impulse buys next to your point-of-sale area are a great way to monetize this space. People who are shopping for gifts are usually in a generous mood and may be more willing than usual to make small, last-minute purchases.

Stock this area with eye-catching, low-cost items that make good stocking stuffers or gag gifts, as well as practical extras that everyone needs such as gift tags, cards or pretty ribbons.

Take a cue from Sephora stores, which excel at monetizing this space. The lines at Sephora stores can get long, but customers are usually so engrossed in the dozens of $20-and-under cosmetic treats displayed in the checkout area they don't mind waiting.

Christmas Window Display Photo via Shutterstock

The post How to Merchandise Your Store for the Holidays appeared first on Small Business Trends.

Twitter Will No Longer Let Your Followers Direct Message You

Posted: 26 Nov 2013 01:30 PM PST

twitter discontinues direct messages

You can direct message someone on Twitter if you both follow each other. You can even direct message them, if they decide to follow you without reciprocation. But you can no longer DM your favorite Twitter guru or thought leader just because you follow their feed.

For a brief span a feature that made Twitter seem more like a call-in radio program than a traditional social media network was quietly tried on for size.

But Twitter seems to have thought better of it, and shelved the experiment just as quietly. Of course, Twitter had the good sense to check with you first before letting loose a deluge of direct messages from your followers, The Verge reports.

A new setting appearing as Twitter introduced the program explained:

If you check this option, any Twitter user that follows you will be able to send you a DM, regardless of whether you decide to follow them back.

About a month later, however, the feature was gone, The Next Web reported recently.

By way of explanation, the company would only point to an earlier post on the official Twitter Blog stating:

We've tested various features with small groups of our 200 million users before determining what we'll release. These tests are essential to delivering the best possible user experience.

Fair enough.

In truth, it’s hard to imagine how big social media magnates like Guy Kawasaki @GuyKawasaki or Tim O’Reilly @timoreilly could cope. Think of the sudden influx of direct messages from their massive Twitter followings. (The same would happen with show biz types like Lady Gaga @ladygaga or Justin Bieber @justinbieber.)

Of course, with the power to choose whether or not to use the feature, there would have been positives. It could have been a great small business tool for quick and easy feedback from customers. In the end, it might have been nice to get the option.

The post Twitter Will No Longer Let Your Followers Direct Message You appeared first on Small Business Trends.

8 Conversion Rate Optimization Tips For Local Businesses

Posted: 26 Nov 2013 11:00 AM PST

conversion rate optimization

Conversion rate optimization is the fastest, easiest, most cost effective way to increase your website's impact on your bottom line. Even the smallest of businesses can benefit from increased conversion rates. Higher conversion rates mean more customers for your local business.

There is a catch, though. The most powerful weapon in conversion rate optimization — testing — can't really be used for small websites with a limited number of conversions.

But that’s not the end of the world.

Most small business owners will be able to increase their website's conversions just by following these tips.

1.Hire A Professional Designer

It might sound like a good idea at first. But buying templates, hiring your cousins or trying to optimize your own website will eventually cost you more money than you will initially save.

Professional designers may have experience with literally hundreds or thousands of sites. When it comes to creating a high performance website, leave it to the professionals.

2. Change The Way You Write Copy

It's not about you, it's about your potential customers. Your customers care only about themselves. It should be the one thing you and your customers have in common.

What does that have to do with copy?

Everything.

If you focus on your customer’s needs and how your products or services benefit them, your copy will become more persuasive. Remember to use language your customers can understand and sell the sizzle.

3.Make Your Company Human

People don't buy from companies, they buy from people. Make your company more human by featuring your employees on the “about us” page. Use real people, not models, for the pictures on your site.

This lets your visitors and potential customers know that they will be dealing with real people when they call.

4. Localize Your Content

Customers respond to convenience and like the idea of shopping locally in their communities if possible. This means if your business has a storefront, you want to make sure that your visitors know how convenient your location really is. (Minutes from the highway, close to the center of town, etc.)

If you have a service area business (a business that provides services at your customer’s location), you need to let users know that you serve their town. You can do this by adding a service area map to your pages. Also mention your service area in your copy.

5. Display Your Affiliations

Are you a member of your local Chamber of Commerce? How about your local BBB chapter?

If yes, let your prospective customers know by displaying your affiliations proudly on your website. It will help your prospects see you as a credible, trustworthy company. It will also increase your conversion rates.

6. Use Your Testimonials More Effectively

Testimonials are incredibly important. They harvest the power of social proof and are one of the easiest ways to increase conversions. Most people don't take full advantage of testimonials. To maximize the power of your testimonials you should:

  • Use them on every page. This means you should use testimonials on every page where you are trying to generate a sale. Don't just create a testimonial page and hope someone reads it.
  • Use them in context. If you are a plumber and someone gave you a testimonial that praises your emergency plumbing service, it would be great if you could place it on your "Emergency Plumbing" page.
  • Get them on video, if possible. According to conversion rate experts, video testimonials are the most impactful. If you can't get video testimonials, testimonials with pictures are better than just text.

7. Create A Sense Of Urgency

When a visitor reaches your website, the site needs to sell that visitor on a couple of other things before it can ever generate an honest to goodness sale. It needs to sell your company, your services/products – and it needs to sell them on acting NOW. Without the last part nothing happens.

So how do you create a sense of urgency?

By convincing visitors they will lose something if they don't act now – special pricing, a good deal etc.

8. Keep Improving Your Web Marketing

There are no universal solutions in Internet marketing. There are only solutions for your problems, in your market that work for you right now. This is true for conversion rate optimization.

Remember to accurately measure your conversion rates while you keep improving.

Sales Photo via Shutterstock

The post 8 Conversion Rate Optimization Tips For Local Businesses appeared first on Small Business Trends.

LinkedIn Introduces Showcase Pages for Business

Posted: 26 Nov 2013 08:00 AM PST

linkedin showcase pages

You probably already have a LinkedIn business page. The problem is when you have more than one product, service or brand to highlight.

Never fear! LinkedIn has launched a new feature called LinkedIn Showcase Pages. It’s specifically designed for businesses interested in breaking out those all important brands, products and services that deserve to stand alone.

Writing on the official LinkedIn Blog, Aviad Pinkovezky, monetization product manager at LinkedIn explains:

“Millions of companies use their LinkedIn Company Pages to share content and opportunities. For our members, the best way to stay up to date with those updates is to follow the companies they're interested in. However, some companies have a variety of brands and products. How can you tell Cisco you are particularly interested in their Enterprise Network Solutions, Security Products, or in their Internet of Things initiative?”

Company page administrators can now create one by clicking on the “edit” button in their manage window and selecting “Create a Showcase Page.”

Viveka von Rosen gives us a step by step guide setting up the pages here:

Examples of the new LinkedIn showcase pages for products and brands from which you can hopefully gain some inspiration include HP Converged Infrastructure, Microsoft Office and Adobe Marketing Cloud.

LinkedIn Showcase Page Benefits

Showcase pages benefit your business because they:

  • Give customers of a specific product or service a place to go for the latest updates and information.
  • Give your company an opportunity to interact with a much more specific subgroup of your customer base who may be less interested in your other products or services.
  • Allow you to create a better defined niche for a specific product or service separate from the rest of your company or its brand.
  • Provide a better way to curate content appropriate for a very specific portion of your audience or customer base.

If you have one or more products, services or brands that need to be marketed and presented separate from your overall company, LinkedIn showcase pages can be an important part of that strategy.

The post LinkedIn Introduces Showcase Pages for Business appeared first on Small Business Trends.

How You Can Sell More in Less Time

Posted: 26 Nov 2013 05:00 AM PST

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how you can sell more

Small businesses waste a lot of time selling to the wrong people. As a result, the company either does not grow or sales drop. Below are 3 ways to improve your sales yield:

1. Focus on the Right Prospects

People only buy when they are in pain and have money to solve that pain. Every prospect should be asked:

  • What pain does your company need to solve?
  • What is the cost of that pain to your company? (or What will it cost your company if the pain is not solved?)
  • Who in your company can make the decision to solve that pain? (or Who has the money in their budget to solve the pain?)

Many sales people make the mistake of not getting these questions answered up front and waste time with non-buyers masquerading as prospects.

2. Be There When Prospects are Ready to Buy

Companies actually don't sell their products or services, but rather customers buy from them. As a result, companies need to be there when prospects are ready to buy. They need to be found and put into the "maybe pile" when a customer is making a decision.

In order to achieve this, every small business owners needs to establish long term relationships with clients by offering them valuable knowledge at least monthly that showcases the company's brand.

For example, a dentist may send information on how patients should floss their teeth or a comparison of toothbrushes. Remember, this is not marketing communication that sells product, but a friendly offer of knowledgeable help.

3. Practice the Rapid Release Strategy

Any company can reduce their selling time by 90% and improve their sales yield by only focusing on customers that are ready to buy. Many prospects say yes to a company and then never respond to complete the sale. These people should be contacted a few more times and then put back into the marketing funnel.

Sales people waste a lot of time "hoping" these "closed" prospects will contact them and get started. They get stuck here and stop looking for new prospects to meet their sales targets. If they have not heard from the prospects after several calls or contacts, they need to be let go and move on.

How does your company improve its sales yield?

Sales Photo via Shutterstock

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